Celebrity endorsements Topicals secured $12 million in financing with the support of influential celebrities like Gabrielle Union, Kelly Rowland, Issa Ray, and JC's Marcy Venture Fonts, indicating a strong market presence and potential for collaborations and partnerships with celebrity influencers.

Product expansion The recent launches of innovative skincare products like the Slick Salve Tinted Lip Balm, Faded Brightening & Cleansing Bar, and barrier-building lip balms present opportunities for cross-selling and upselling to the existing customer base, as well as attracting new customers through product diversification.

Market campaigns Topicals' strategic marketing campaigns like the 'Hard Body Soft Launch' campaign featuring Teyana Taylor demonstrate a creative approach to brand promotion. Leveraging such campaigns can lead to increased brand visibility, customer engagement, and potential sales growth.

Entry into specialized markets The launch of products targeting specific concerns like the Sealed Active Scar Primer and Primer That for acne scars showcases Topicals' ability to cater to specialized skincare needs. Targeting niche markets with specialized products can open up new sales avenues and attract a loyal customer base.

Industry partnerships Collaborations with industry-leading platforms like Criteo and Amazon Advertising highlight a strong technological foundation and marketing strategy. Leveraging these partnerships for targeted advertising and product placements can drive sales by reaching a wider audience and enhancing brand visibility.