Expanding Product Range Topicals is continuously diversifying its product portfolio with launches such as the Slick Salve Tinted Lip Balm, Faded Brightening & Cleansing Bar, barrier-building lip balm, and Primer That targeting specific skincare needs, presenting upsell and cross-sell opportunities across their expanding categories.

Strong Brand Endorsements Backed by notable celebrities like Gabrielle Union, Kelly Rowland, and Issa Ray, Topicals has established influential partnerships that can be leveraged for targeted marketing campaigns and collaborative product development, enhancing brand visibility and customer engagement.

Financial Growth Potential With recent funding of $12 million and revenue estimated between $25M and $50M, Topicals demonstrates solid financial momentum and growth potential, indicating opportunities for strategic investments or partnerships to accelerate product innovation and expand market reach.

Digital and E-commerce Focus The company's technology stack includes Shopify and advertising platforms like Twitter Ads and Amazon Advertising, highlighting a strong omnichannel digital presence that can be expanded through targeted digital marketing tools or new e-commerce solutions for increased reach.

Market Positioning Operating in the competitive skincare space alongside brands like Curology and Drunk Elephant, Topicals' focus on science-backed, inclusive skincare and mental health advocacy offers a compelling story to target niche customer segments through targeted campaigns and personalized product recommendations.