Expansion Potential Toppers Pizza is actively expanding with new store openings in Charlotte, Sharon (PA), and an ongoing 70-store footprint. This presents opportunities to offer scalable marketing partnerships, local advertising packages, and franchise development collaborations to accelerate growth and capture newly opened markets.

Loyalty Growth Recent restructuring of the rewards program and the launch of Upper Crust Society indicate a push to deepen guest engagement and frequency. This creates cross-selling opportunities for targeted offers, personalized promotions, and data-driven retention campaigns aimed at increasing average order value per guest.

Digital Acceleration The tech stack includes online ordering, analytics, and marketing tools (Google Analytics, Attentive, Hotjar, JazzHR). There is potential to upsell digital marketing services, optimize app and website conversions, and deploy localized campaigns to boost online orders and delivery velocity in new and existing markets.

Franchise Momentum With leadership in franchising and a 70-store trajectory, there are opportunities to offer franchisee support services, COO/ops consulting, and co-branded marketing programs that help operators grow same-store sales and improve unit economics across the network.

Value Packaging The emphasis on fresh, house-made dough, Wisconsin cheese, and high-quality toppings positions Toppers to market premium value bundles, limited-time offers, and multi-topping combos that can be packaged into corporate gifting, office lunch programs, and event catering to drive incremental revenue.