Insights

Strategic Partnerships Toptracer is actively expanding presence at major events and partners with organizations like the ANNIKA Foundation, signaling opportunities to cross-sell or co-market to tournament organizers, clubs, and media partners looking to enhance broadcast and range experiences.

Open Championship Activation Recent large-scale activations around The Open Championship and Royal Birkdale indicate demand for flagship installations. Prospects include stadiums, driving ranges, and broadcasters seeking high-profile, high-visibility tech to drive viewer engagement.

Global Range Network With Toptracer Range deployed in over 80 locations worldwide, there is a ready-made reference base for expansion into new clubs and ranges, plus potential for enterprise deals around analytics and custom branding for operator networks.

Leadership and Growth Executive hires in marketing and management suggest a push to scale sales, partnerships, and global rollouts. This signals readiness for enterprise deals, regional partnerships, and targeted campaigns to golf media buyers and venue operators.

Technology and Data Broad tech stack and data capabilities (ball tracking, real-time visuals, analytics) align with opportunities to upsell advanced analytics, coaching insights, white-labeling for broadcasters, and integrations with CRM, marketing automation, or venue IT ecosystems.

Similar companies to Toptracer

Toptracer Tech Stack

Toptracer uses 8 technology products and services including GitHub, Ansible, Chef Infra, and more. Explore Toptracer's tech stack below.

Media & News

Toptracer's Email Address Formats

Toptracer uses at least 2 email formats:
Toptracer Email FormatsExamplePercentage
First.Last@toptracer.comJohn.Doe@toptracer.com
69%
First@toptracer.comJohn@toptracer.com
31%

Frequently Asked Questions

What is Toptracer's official website and social media links?

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Toptracer's official website is toptracer.com and has social profiles on LinkedIn.

How much revenue does Toptracer generate?

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As of August 2026, Toptracer's annual revenue is estimated to be $10M - $25M.

What is Toptracer's NAICS code?

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Toptracer's NAICS code is 7112 - Spectator Sports.

How many employees does Toptracer have currently?

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As of August 2026, Toptracer has approximately 171 employees across 3 continents, including Europe, North America and Oceania. Key team members include Head Of Sales - Middle East: R. S., Head Of Sales Operations - Emea: V. J. H. and Head Of Fp&a (global): D. A. Explore Toptracer's employee directory with LeadIQ.

What industry does Toptracer belong to?

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Toptracer operates in the Spectator Sports industry.

What technology does Toptracer use?

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Toptracer's tech stack includes GitHub, Ansible, Chef Infra, Salesforce, SAP, PostgreSQL, Cisco and Miro.

What is Toptracer's email format?

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Toptracer's email format typically follows the pattern of First.Last@toptracer.com. Find more Toptracer email formats with LeadIQ.

When was Toptracer founded?

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Toptracer was founded in 2007.
Toptracer logo

Toptracer

Spectator SportsStockholm, Sweden51-200 Employees

Toptracer provides ball-tracking technology that delivers real-time shot data and graphics for golf broadcasts and for driving-range displays. Originating as Protracer in Sweden and founded in 2006, it was established to enrich the television experience of golf. The technology has been used at major championships and Ryder Cup broadcasts worldwide, reaching a global audience. It is described as the most widely used ball-tracking technology, with more than 150 TV productions annually.

Toptracer Range, launched in 2012, is now available at locations worldwide, enabling simultaneous tracking of every shot on the range. From range play to analytics, it supports activities such as long-drive competitions, Closest to the Pin challenges, and virtual tee times at renowned courses. The company is based in the Stockholm region of Sweden and operates with a mid-sized team. In January 2026, Toptracer announced a partnership with the ANNIKA Foundation for the 2026 season, bringing Toptracer Go to select events.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2007
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Toptracer's revenue is estimated to be in the range of $10M - $25M

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