Expanding Transit Footprint TorchMedia has recently expanded its transit advertising offerings by launching the Canberra Light Rail network and increasing coverage across Sydney, Melbourne, Brisbane, and Tasmania, creating new opportunities for brands seeking targeted out-of-home advertising on high-traffic transit routes.

Diverse Format Offerings The company's recent introduction of external wrap and portrait formats on Canberra Light Rail, along with full train wrap campaigns, provides versatile advertising options for clients aiming for high-impact, visually compelling transit campaigns.

Strong Industry Partnerships Strategic collaborations, such as the exclusive sales partnership with sister company Claude Outdoor, position TorchMedia as a dominant player in Australia's transit media sector, enhancing sales channels and market reach.

Market Leadership and Growth As Australia's leading provider of premium transit media solutions with revenues between $10 million and $25 million, TorchMedia presents a compelling opportunity for brands looking to engage broad audiences through established, high-visibility transit assets.

Innovative Use of Data and Tech Utilizing advanced analytics tools like Google Analytics and HubSpot, TorchMedia demonstrates a commitment to data-driven campaign effectiveness, which offers sales teams opportunities to pitch targeted, accountable transit advertising solutions to sophisticated clients.