Strategic Partnerships Torstar is actively expanding programmatic media capabilities through partnerships with Mediatonik and Meltwater, enabling scalable advertising solutions and enhanced media intelligence for clients.

Digital Expansion The company maintains a broad digital footprint with properties like eyeReturn, VerticalScope, Homefinder.ca and Save.ca, presenting opportunities to cross-sell data-driven marketing, audience targeting, and digital advertising products.

Data and Identity Recent collaborations with Environics Analytics and Liveramp indicate a focus on authenticated identity and addressable media, creating sales avenues for data onboarding, privacy-compliant targeting, and measurement-enabled campaigns.

Local and Regional Reach Torstar oversees The Toronto Star and multiple regional brands, offering granular, location-based advertising and regional sponsorship opportunities to local businesses and national brands seeking community-focused exposure.

Operational Footprint With a large employee base and ongoing office expansions, there is potential to offer enterprise services such as managed digital marketing, training, and consulting engagements alongside traditional publishing products.