Strategic Partnerships Torstar Corporation has recently partnered with companies like Thealtitudeplatform and Mars, showcasing an openness to collaborate and explore new avenues for business growth. This presents an opportunity for sales professionals to leverage these partnerships for potential cross-selling or upselling opportunities.

Asset Sales Torstar Corporation has sold assets, such as Metroland Parcel Services, indicating a potential shift in focus or a streamlining of operations. Sales development representatives could explore providing services or solutions that complement or enhance the remaining core business areas of Torstar Corporation.

Digital Expansion With the launch of the NorthStar casino and sportsbook gaming platform and partnerships with Facebook, Torstar Corporation demonstrates a commitment to digital expansion and diversification. Sales professionals could capitalize on this by offering digital marketing solutions or services to support Torstar's digital initiatives.

Cost-Cutting Measures The decrease in headcount by 605 and regional newspaper division bankruptcy indicate a focus on cost-cutting measures. Sales teams could position cost-effective solutions or services that help Torstar Corporation optimize operations and potentially mitigate further financial strains.

Industry Collaboration As a leading Canadian media company, Torstar Corporation's alignment with organizations like MaRS and the broader media landscape presents sales development representatives with networking opportunities within the industry. Building relationships with key players in the media industry could lead to potential sales prospects and partnerships.