Strategic Partnerships Torstar is actively expanding its programmatic and data capabilities through partnerships with MediaTonik and Environics Analytics, indicating opportunities to sell enhanced audience targeting, cross-channel campaigns, and data-driven advertising solutions.

Digital Expansion The company operates a mix of legacy print brands and digital properties (eyeReturn, VerticalScope, Save.ca) with a large regional footprint, presenting upsell potential for omnichannel advertising, native content, and performance marketing across high-coverage Ontario markets.

Data & Analytics With tech stack including Looker, Google Cloud, and identity partnership initiatives, there is appetite for advanced analytics, dashboards, and measurement solutions to optimize ad spend, audience insights, and campaign effectiveness.

Media Ecosystem Recent activity includes Meltwater collaboration and newsroom-scale media partnerships, suggesting opportunities to sell media intelligence, social listening, and PR analytics services to supplement their newsroom and client reporting.

Growth Through Localization Torstar’s portfolio of 75 community brands and regional papers presents a path for location-based campaigns, localized content sponsorships, and community-focused engagement packages that can be packaged as scalable regional offerings for advertisers.