Luxury Lifestyle Position Toscana as a premium private community with golf, spa, fitness, and social amenities to attract affluent buyers and long-term members seeking a holistic resort-style living experience in Indian Wells.

High Value Homes Target high-net-worth individuals with residences ranging from 2,400 to 4,587 square feet and estate homes up to 8,400 square feet, priced from 1.3 to 4 million, emphasizing lifestyle upgrades, privacy, and exclusive gated living.

Golf & Wellness Leverage the Jack Nicklaus Signature Golf Courses, Fitness Center, Spa Bella Vita, and wellness programming to cross-sell memberships, coaching, and private events to both residents and local enthusiasts.

Community Engagement Promote ongoing events, pickleball, tennis, fitness classes, and social activities to nurture member retention and upsell premium experiences, private bookings, and guest passes.

Strategic Partnerships Explore partnerships with healthcare, luxury services, and local upscale vendors to enhance amenities, offer exclusive packages, and create referral channels within the Indian Wells luxury ecosystem.