Luxury amenity ecosystem The Toscana Country Club offers a comprehensive luxury amenity package including a Jack Nicklaus Signature Golf Course, Spa Bella Vita, multiple dining options, a full Sports Club, tennis and pickleball facilities, and a wellness-focused lifestyle. This suggests cross-sell opportunities to upsell memberships or premium services to existing residents and attract high-end lifestyle brands for partnerships.

Private gated community A secure, gated enclave with exclusive residences and show homes creates a high-touch sales proposition for upscale buyers seeking privacy and prestige. Potential sales opportunities include marketing to affluent buyers in adjacent markets and offering limited-time onsite experiences to accelerate new home purchases or memberships.

Strategic location Proximity to dining, shopping, cultural attractions, medical facilities, and airports in Indian Wells positions Toscana as a turnkey luxury living destination. Leverage this to target relocation buyers, second-home purchasers, and investors seeking synergistic lifestyle and convenience benefits.

Strong revenue base With reported revenue in the tens of millions and a sizable membership/wellness ecosystem, there is capacity for tiered membership growth, club expansion, or new revenue streams such as event hosting, private club experiences, or partnership-driven programs that enhance member value and attract new clients.

Active leadership and branding The Sunrise Company’s reputation for quality and service can be leveraged in outreach to high-net-worth buyers, developers, and brands seeking collaboration. Potential opportunities include co-branded events, sponsorships, and exclusive experiences that drive lead generation and accelerate sales cycles.