Expansion through acquisition Total Comfort Heating and Cooling was recently acquired by American Residential Services, expanding its national footprint and potentially creating cross-selling opportunities within the larger network.

Established reputation With over 30 years of service in the Twin Cities Metro Area, Total Comfort has a strong reputation and has been recognized as a top Air Conditioning Contractor for over 19 years, providing a solid foundation for sales pitches based on credibility and expertise.

Comprehensive service offerings As a full-service company covering heating, cooling, and plumbing needs for both residential and commercial clients, Total Comfort can offer bundled solutions, catering to a wide range of customer needs and potentially increasing upsell opportunities.

Strategic affiliations With affiliations such as being a Home Depot Authorized Service Provider and certification in air flow balancing and diagnostics by the National Comfort Institute, Total Comfort has credibility and access to potential partnership channels that sales reps can leverage for business development.

Strong tech stack Utilizing tools like Crazy Egg, Google Analytics, and Twitter Emoji, Total Comfort shows a commitment to leveraging technology for performance optimization, presenting an angle for tech-savvy sales pitches and potential solutions tailored to customer preferences.