Local Market Focus Total Home Solution operates as a local provider in the construction and home improvement sector in Hollywood, Florida. This localized approach presents opportunities to expand their customer base through targeted regional marketing and partnership strategies with related local businesses.

Service Quality Emphasis The company's commitment to working with top-rated salespeople and installers, coupled with reliable warranties and quality work, highlights a strong value proposition that can be leveraged in upselling premium services or maintenance packages to existing clients.

Digital Presence & Engagement With a tech stack that includes Facebook Pixel, Wix, React, and YouTube, Total Home Solution has digital channels that can be optimized for lead generation. Enhancing online marketing efforts and content marketing could attract more localized leads and increase conversions.

Growth Potential Though currently a small enterprise with revenue between $1M and $10M, the company’s similar competitors, such as Thumbtack and Mr. Handyman, operate at larger scales. There is potential to scale services, diversify offerings, and increase market share through strategic sales initiatives.

Customer-Centric Model Total Home Solution acts as a solution consultant, aligning with a consultative sales approach. This model enables personalized service offerings, creating opportunities for cross-selling additional home improvement services and fostering long-term customer relationships.