Expansion Opportunity Total Motors acquired Ron Drenkow Motors in Sheldon, signaling growth through M&A. This suggests cross-sell potential for Chevrolet, Buick, and GMC vehicles, as well as aftersales services across a larger footprint. Engage with the expanded customer base and fleet opportunities to drive incremental sales.

Midmarket Scale With 51-200 employees and revenue between 50 and 100 million, Total Motors sits in a robust mid-market band. This indicates potential for fleet sales, service contracts, and maintenance programs for small to midsize businesses in their region seeking reliable automotive partners.

Brand Focus The dealership emphasizes personalized service and community involvement, aligned with a mission to be the area’s best and most trusted dealer. Target loyalty-building programs, referral incentives, and service experience enhancements to convert first-time buyers into repeat customers.

Tech Enablement Technology stack includes AWS, Microsoft 365, e-commerce capabilities, and marketing tools. Leverage data and digital marketing to identify high-intent buyers, personalize outreach, and promote financing and service packages to both new and existing customers.

Financing & Aftermarket Departments cover Financing, Parts & Accessories, and Collision Repair, indicating opportunities to upsell service plans, extended warranties, parts, and collision-related services. Propose bundled financing-linked maintenance offers and cross-sell accessories during vehicle repurchase cycles.