Market potential Target mid-sized OB/GYN practices in the New Jersey area and neighboring states that require professional maternal-fetal medicine ultrasound services, leveraging Total Sono’s board-certified specialists and AIUM-certified technologists to improve obstetric imaging quality and compliance.

Technology leverage Position Total Sono as a tech-enabled partner by highlighting AI and NT certification standards, along with a scalable support model for ultrasound oversight, to appeal to practices seeking higher accuracy, standardized reporting, and efficient workflow integration with existing IT stacks.

Operational expansion Emphasize the ability to support OB/GYN offices with dedicated sonographers, billing, and patient care liaisons, offering turnkey ultrasound services that can reduce in-house staffing pressure and improve throughput for busy practices.

Financial fit Given revenue in the 10–25M range and 11–50 employees, target similarly sized practices looking to scale ultrasound operations or outsource specialty imaging, presenting cost-effective partnerships with clear ROI in improved imaging quality and patient throughput.

Competitive edge Differentiate from peers by showcasing clinical oversight quality, nationwide standards via AIUM/NT certifications, and a proven track record since 2010, appealing to practices seeking trusted, compliant, and experienced maternal-fetal imaging partners.