Strategic Acquisition Total Tiles was acquired by CMOStores.com in January 2021, signaling potential integration opportunities with a broader distribution network and cross-sell of tile-related products through an established online home improvement platform.

Affordability + Range With around 130 quality tile ranges kept in stock and a focus on affordable pricing, there is a solid base for upselling complementary products such as underfloor heating solutions and accessories to both trade customers and the local public.

Local to Global Operates from a Ipswich distribution centre serving local customers and scales to national online sales, indicating potential for partnerships in logistics, white-label fulfillment, or expanded e-commerce collaborations to reach wider markets.

Tech-Driven Utilizes a modern tech stack including Magento, AWS, Clarity analytics, and marketing/CRM tools, creating opportunities for targeted digital campaigns, personalized recommendations, and streamlined B2B/B2C sales experiences.

Underfloor Heating Upsell Specializes in electric underfloor heating with next-day stock availability, presenting a clear cross-sell path to customers purchasing tiles, through bundled offers, installation services, or maintenance plans.