Hospital connect Opportunity to expand Totally Pregnant adoption by hospitals: leverage the reported 30% increase in maternity patients to upsell additional integration features, branding, and ongoing content customization for healthcare systems seeking patient acquisition.

Patient engagement Target maternities and healthcare providers with a bundled offering that includes weekly 3-D baby animations, due-date tailored content, and birth planning tools to deepen engagement and improve patient experience, driving longer app usage and data insights.

Marketing reuse Capitalize on hospital-focused social media campaigns and local service area targeting to extend reach beyond app users, offering co-branded marketing packages that amplify hospital visibility and drive new patient inquiries.

Tech stack fit Position as a lightweight, scalable mobile-first solution compatible with common hospital marketing tech stacks and CMS workflows, enabling easy integration with Google Maps, analytics, and patient outreach tools.

Growth potential Highlight existing traction with over 600k pregnant users and Forbes recognition to build credibility with mid-market health networks and wellness providers, using this momentum to pursue partnerships with similar-sized organizations and professional associations.