Boutique EM Strategy Totem Macro targets exclusive, high-caliber hedge funds and investment firms with macro-driven EM research. This presents an opportunity to position tailored, on-demand EM strategy services to buyside clients seeking scalable, analyst capacity and bespoke coverage.

On-Demand Expertise The firm specializes in ad-hoc strategist and analyst support for buyside clients, offering flexible engagement models. Sales conversations can emphasize scalable staffing solutions, project-based inputs, and portfolio/factor analytics to augment client teams.

Strong Founding Track Led by Whitney Baker with prior leadership at Bridgewater, Totem Macro carries credibility in global macro and EM research. This can be leveraged in targeting mature funds seeking trusted, experienced external research partners.

Tech-Enabled Delivery Tech stack includes AWS, Heroku, SendGrid, and WordPress among others, signaling capability to deliver research digitally and at scale. Propose integrations or delivery platforms for timely research briefs, alerts, and client dashboards.

Revenue Signals Current revenue range indicates a viable SMB/launch-stage partner with aspirational growth. Sales efforts can focus on expanding client footprint among mid-to-large EM-focused funds and expanding value through cross-asset, cross-market research capabilities.