EM Macro Niche Totem Macro targets premier hedge funds and investment firms with bespoke macro-strategy research across emerging markets, offering on-demand strategist and analyst capacity. Sales opportunity: position as a scalable research-as-a-service for buyside clients seeking expert EM insight and flexible engagement models.

Executive Experience Founded by Whitney Baker, ex-head of Emerging Markets at Bridgewater, with deep experience in discretionary and systematic macro, long-short and long-only equities. Sales angle: leverage leadership pedigree to reassure risk controls and high-caliber coverage for exclusive client segments.

Boutique Advantage Small team footprint (2-10 employees) suggests agility, personalized service, and rapid turnaround for bespoke market questions and portfolio analytics. Sales cue: emphasize high-touch engagement, custom deliverables, and faster time-to-answer for niche EM cases.

Ad hoc Capabilities Offers ad-hoc EM strategy-on-demand, cross-asset views, and portfolio/factor analytics as flexible services. Sales hook: cross-sell to funds needing scalable research capacity during volatile periods or for project work without full-time hires.

Tech Enabled Utilizes cloud and web-based tech stack (AWS, Heroku, Mailchimp, and various plugins) to support remote research delivery. Sales angle: present as cost-efficient, tech-enabled partner with secure collateral delivery and scalable access for clients across geographies.