Sustainability Growth TIA has a strong sustainability focus with ongoing partnerships like Green Room / Te Rūma Kākāriki and recent initiatives to help 135 local businesses on sustainability journeys, presenting opportunities to offer eco-certification, training programs, and sustainability tools.

Education & Programs New educational initiatives such as Akiaki - Advancing Tourism and the Women in Tourism Career Accelerator signal demand for training platforms, mentors, and career development tools that can be monetized or bundled for member companies.

Membership Value As a representative body offering advisory services, events (TRENZ, summits, awards) and policy lobbying, there is potential to upsell premium memberships, exclusive content access, or sponsored events to vendors targeting tourism operators, hospitality, and attractions.

Digital & Tools TIA already uses Salesforce, Pardot and other cloud tools, indicating readiness for partner-enabled marketing tech, CRM integrations, data services, and targeted outreach programs to member businesses.

Market Position With revenue under $1M and a broad network across New Zealand’s tourism sectors, strategic partnerships with travel tech providers, sustainability vendors, and training platforms could scale quickly through member referrals and co-branded programs.