Strategic Partnerships TIAC is a national representational body for Canada's $105 billion tourism sector with a diverse member base spanning airports, hotels, attractions, and destination marketing organizations. This creates multiple cross-sell opportunities for industry-specific solutions (CRM, analytics, marketing platforms, event tech, sustainability programs) across the network. Leverage ongoing MOUs and collaborative initiatives (e.g., Parks Canada partnership) to position integrative partnerships and co-branded programs.

Advocacy & Policy TIAC’s core function is national advocacy and sector growth support, which signals openness to services that aid policy engagement, grant tracking, funding advisement, and performance benchmarking for member groups. Sales angles include government funding dashboards, compliance analytics, and program impact reporting tailored to tourism stakeholders.

Membership Scale With over 300 member organizations and thousands of affiliates representing a broad cross-section of the tourism supply chain, there is potential for tiered sponsorships, member-focused tech solutions, and bundled services that address common pain points like debt management, debt relief research, and shared marketing platforms.

Event & Engagement TIAC has a history of industry events, town halls, and awards, presenting opportunities for event tech, virtual/hybrid conferencing platforms, sponsorship packaging, and data-driven attendee analytics to enhance reach and impact for member events and awards programs.

Sustainability & Growth Given the sector’s focus on visitor economy and collaborations (e.g., associate programs with Culinary Tourism Alliance) and concerns about debt burdens in enterprises, there is demand for sustainability reporting tools, green certification programs, and growth-focused intelligence that helps members navigate policy changes and economic pressures.