Expansion & Growth Towell Auto Centre (TAC) is actively expanding its network and infrastructure in Oman, with recent headquarters in Ghala and ongoing partnerships with international brands, signaling a growing installed base and potential demand for aftersales, service tech, training, and parts supply opportunities.

Financing Partnerships Strategic collaborations with financial institutions like Sohar International for zero-interest financing and new vehicle financing solutions present a clear avenue to bundle financing products with vehicles, insurance, maintenance plans, and digital sales experiences.

Digital & Tech Enablement Adoption of SAP S/4HANA via the autoX solution and a modern tech stack (iCIMS, WordPress, Shopify, Microsoft 365) indicates a forward-looking, data-driven operation, creating opportunities to offer enterprise software, CRM enhancements, e-commerce optimization, and customer analytics services.

Customer Focus A dedicated Customer Relations cell engaging 400 customers daily and a strong Customer Service Index improvement signals high engagement with aftersales services, making TAC a strong candidate for aftermarket parts, service campaigns, loyalty programs, and digital CX enhancements.

Brand & Market Ambitious brand launches and partnerships in Oman, including the 212 off-road SUV entry and cross-brand retail expansion, indicate growing demand for aftermarket accessories, performance parts, and localized marketing programs to capitalize on new model introductions and regional interest.