Large local inventory Target Toyota Direct as a primary channel to upsell new Toyota models and trims given their extensive in-store inventory across cars, SUVs, vans, and trucks, including popular hybrids like Prius and rugged options like Tundra.

Comprehensive service reach Leverage their full-service approach by offering maintenance and service packages, extended warranties, and OEM-approved accessories through their 60 plus service technicians and seven-day-a-week operations.

Used vehicle ecosystem Position used and certified pre-owned programs to align with their large used-car superstore and willingness to buy trade-ins, enabling cross-sell of certified Toyotas and value-driven pre-owned inventory.

Trade-in and financing Highlight trade-in value optimization and flexible financing options to capitalize on their stated top-dollar trade offers and customer financing fit, potentially increasing lead capture and close rates.

Local market focus Align new customer acquisitions with surrounding communities (Westerville, Gahanna, New Albany, Reynoldsburg) and events near Easton Town Centre to boost regional visibility and drive showroom and service visits.