Recent Expansions Toyota Material Handling Europe has invested significantly in expanding and upgrading its Mjölby factory in Sweden, presenting an opportunity to promote and sell their enhanced range of forklift trucks and services to potential clients looking for cutting-edge solutions.

Technology Focus By collaborating with Croatian tech company Gideon to develop software for autonomous mobile robots, Toyota Material Handling Europe showcases its commitment to innovative technology solutions. This partnership opens doors for selling advanced automation solutions to businesses looking to optimize their material handling processes.

Strategic Partnerships As the official partner for material handling equipment at the upcoming Olympic and Paralympic games in Paris 2024, Toyota Material Handling Europe gains valuable exposure and credibility. This presents a unique opportunity to leverage this partnership in sales pitches and marketing campaigns targeting sports event organizers and related industries.

Product Innovation With the launch of new electric forklift trucks and next-generation stand-in powered pallet and stacker trucks, Toyota Material Handling Europe demonstrates a focus on innovation and product diversification. Sales teams can capitalize on these new offerings to attract customers looking for eco-friendly and efficient material handling solutions.

Market Expansion The introduction of new Very Narrow Aisle (VNA) truck models by Toyota Material Handling Europe broadens its product range to cater to different operational needs. This diversification creates opportunities for penetrating new market segments and appealing to a wider customer base seeking specialized handling equipment.