Market Leadership Toyota of Des Moines is the leading Toyota dealer in the Kansas City six-state region, which provides a strong foundation to promote new vehicle launches and premium services to a large, loyal customer base.

Recent Model Launches The dealership recently launched the new Tacoma pickup and Crown model, highlighting opportunities to cross-sell accessories, maintenance plans, and enhanced vehicle features for these popular models.

Safety Innovation Focus With ongoing development of advanced safety features like Automatic Emergency Braking, there is potential to promote connectivity, safety systems, and related vehicle upgrades to safety-conscious customers.

Expansion & Investment Toyota’s recent $328 million investment in a Mexican plant indicates a commitment to expanding hybrid and hybrid-related vehicle offerings, creating prospects for electric and hybrid component suppliers and service providers.

Digital Engagement The dealership’s tech stack includes major digital advertising platforms, offering avenues to leverage targeted marketing to boost sales and customer engagement through personalized online campaigns.