Growing Market Presence As the leading Toyota dealer in the Kansas City six-state region and one of the largest in the U.S., Toyota of Des Moines presents significant upselling opportunities for new vehicle sales, especially with the launch of new models like the 2024 Land Cruiser and Tacoma pickup truck.

Enhanced Safety Technologies The company's recent development of an Automatic Emergency Braking System indicates a focus on advanced safety features, offering potential to cross-sell or upgrade existing customer vehicles with cutting-edge safety technology and service plans.

Investment in Hybrid Vehicles Toyota's investments in hybrid models and fuel cell vehicles, such as the upcoming Crown and hybrid Tacoma, suggest a promising market for eco-friendly vehicle offerings, aligning with consumer trends toward sustainability.

Regional Customer Engagement With an active online presence and participation in industry events, Toyota of Des Moines can leverage its brand visibility to target environmentally conscious and technology-savvy customers interested in innovative vehicle features and electric/hybrid options.

Operational Expansion Opportunities The recent $328 million investment in Toyota’s plant in Mexico reflects the company's growth strategy, opening avenues for aftermarket services, parts, and customized vehicle solutions to support regional demand and vehicle servicing needs in the area.