Strong Market Position Toyota of Des Moines is the leading Toyota dealership in the Kansas City six-state region, which indicates a robust local customer base and high brand loyalty. This presents opportunities for upselling complementary services, financing options, and premium vehicle packages to existing loyal customers.

Innovative Safety Features The company's recent focus on developing advanced safety systems like Automatic Emergency Braking highlights a commitment to safety innovation. Sales strategies can leverage this trend by promoting safety-enhanced vehicles and aftermarket safety accessories to safety-conscious consumers.

New Model Launches With the launch of new models such as the Toyota Crown and Tacoma, there is potential to target customers interested in the latest vehicle technology and features. Marketing campaigns can emphasize these latest offerings to attract early adopters and upgrade customers.

Investment in Hybrid Technology Toyota’s investment in a new hybrid model and its expansion into hydrogen fuel cell vehicles signals a focus on eco-friendly technology. This opens avenues to target environmentally conscious clients, fleet buyers, and government contracts interested in green vehicle options.

Expanding Production Capabilities Recent asset investments in global manufacturing, including a significant investment of $328M in Mexico, suggest increased production capacity and potential for supply chain enhancements. This can translate into more competitive pricing and increased availability for volume sales and special fleet deals.