Workforce Expansion Tap into the anticipated influx of 5,100 new battery plant employees in North Carolina by offering corporate fleet and employee purchase programs, plus a dedicated delivery and service center to ensure convenient onboarding and ongoing vehicle maintenance.

Service Convenience Differentiate with complimentary Uber rides for service visits and visible digital vehicle inspections, enabling a low-friction, high-trust service experience for corporate clients and time-pressed individuals.

Loyalty Levers Use lifetime powertrain warranty, lifetime tire rotations and road hazard coverage, and tire price matching to drive higher retention and cross-sell potential for fleets and individual buyers.

Eco and Performance Capitalize on growing demand for hybrids and TRD Off Road models to attract fleet diversification and lifestyle buyers, while aligning with electrification trends through service and maintenance options.

Strategic Partnerships Position as the preferred local dealer for corporate fleets tied to nearby expansion and the battery plant workforce, offering exclusive fleet servicing, delivery, loaner programs, and procurement support.