Strong Customer Satisfaction Toyota of Iowa City has been recognized by Toyota Motor Sales for its high levels of customer satisfaction and retention, indicating a loyal customer base and potential opportunities for repeat sales and service upselling.

Recent Recognition & Awards The dealership has received prestigious awards such as the 2024 CarGurus Top Rated Dealer and Best Automotive Service Dealer, which enhance its prestige and can be leveraged to attract new customers and higher-value vehicle sales.

Growing Mobile Service The launch of McGrath Mobile Service broadens the dealership’s service offerings, presenting an opportunity to upsell maintenance packages, extended warranties, and service plans to local businesses and consumers.

Expanding Market Presence Recent acquisition by McGrath Auto indicates strategic growth, providing opportunities to cross-sell from other dealerships in the group and target a wider regional customer base for vehicle sales and services.

Local Market Leader Being Eastern Iowa’s leading new vehicle franchise, the dealership is well-positioned to capitalize on regional market trends, emphasizing new car sales, trade-ins, and local trade promotions to increase revenue streams.