Trü Frü Employee Directory
Food and Beverage ManufacturingUtah, United States51-200 Employees
Trü Frü is a food and beverage manufacturing company based in Salt Lake City, Utah, that develops fruit-based snacks. The organization employs between 51 and 200 people. Its products begin with vine-ripened fruit that is double-immersed in chocolate, coconut, or peanut butter and completed with a proprietary drying step to preserve flavor and texture. In recent years the company has expanded its portfolio to include Greek yogurt-based frozen treats and chocolate-dipped strawberry varieties, and has extended its presence to the United Kingdom and Northern Europe. It has engaged in partnerships and product recalls, including a 2025 recall and a collaboration with Tarte Cosmetics in 2025. More information is available on its website at trufru.com.
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