Niche Market Focus Tracer Graphix specializes in lenticular printing across multiple formats, serving clients seeking high-quality, personalized visual products. This presents opportunities to upsell custom design services or expanded lenticular product offerings to diverse industries such as advertising, entertainment, and retail.

Regional Expansion With manufacturing facilities in New York, Los Angeles, and Chicago, Tracer has developed a strong regional presence. Sales efforts can leverage this geographic reach by promoting localized services, fast turnaround times, and region-specific marketing campaigns.

Innovative Digital Solutions Recent launches like TilePix for iOS and a web-based interface indicate Tracer’s commitment to integrating digital tools. There is a sales opportunity to cross-sell digital and mobile engagement products to clients wanting interactive or smart visual displays.

Cost Leadership Advantage As one of the largest consumers of lenticular lenses in the U.S., Tracer benefits from buying power that enables cost-effective pricing. Sales strategies can emphasize affordability and high-volume discounts to attract large-scale clients or long-term contracts.

Growth in Digital Customization Tracer’s focus on personalized services and innovative apps suggests a rising demand for customized visual solutions. Business development efforts could target companies looking for unique branded marketing, custom wall displays, or interactive campaigns to expand revenue streams.