TraceTrust Employee Directory

Food and Beverage ServicesCalifornia, United States2-10 Employees

TraceTrust operates in the food and beverage services sector, offering strategic roadmaps, operational consulting, and visionary guidance to innovators, disruptors, and refiners. The firm supports early-stage founders and entrepreneurs through founder coaching aimed at increasing confidence and clarity as they launch, scale, or pursue funding, while also providing operational and quality diligence services for investment firms to assess a company’s readiness. Based in San Francisco, the company emphasizes hands-on experience in operations and business development to inform its advisory approach, asking the questions that reveal next steps regardless of product or service. A recent development noted is a collaboration with the Cannabis Beverage Association, highlighting TraceTrust’s involvement in industry-specific partnerships. The team appears to be led by co-founders Merril Gilbert and Rhiannon Woo, who offer this range of services from a compact organization.

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