Medical Imaging Target orthopedic surgeons and hospital ORs with TrackX’s real-time instrument tracking and fluoroscopy visualization to reduce radiation exposure, minimize x-ray usage, and speed localization during pedicle screw placement and single-position surgeries.

Expansion Talk Position TrackX as a potential integration partner for expanding surgical navigation ecosystems in hospitals exploring compatible tech stacks, highlighting compatibility with disposable Snap tracking and real-time workflow improvements.

Market Fit Leverage the small to mid-size company profile (11-50 employees) and mid-range revenue to pursue regional orthopedic centers and trauma networks seeking cost-effective, efficient imaging solutions with a fast ROI.

Digital Outreach Capitalize on demonstrated digital presence through eCommerce tooling, ad tracking, and social channels to run targeted campaigns for OR adoption, while emphasizing radiation safety and time savings as primary value drivers.

Strategic Partnerships Explore collaborations with imaging suppliers, hospital tech integrators, and training institutions to co-develop and pilot TrackX solutions, potentially expanding to robot-assisted or navigation-assisted platforms.