Traction Email Format

Marketing ServicesCalifornia, United States51-200 Employees

Traction is a marketing services firm that supports in-house marketing teams, providing a consultancy model intended to improve marketing outcomes. It aims to reduce the overhead and rigidity typical of traditional agencies by rethinking how clients work with external talent and projects. The company relies on a flexible pool of professionals that can adapt to changing marketing needs for internal teams.

Its customers are in-house marketing groups seeking external support to tackle their marketing challenges. Within the industry, Traction is positioned as an alternative to the conventional agency model, offering adaptable resources without the standard agency structure. The firm is based in San Francisco, California, and operates as a mid-sized organization within the marketing services space.

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