Insights

Market Expansion Tractive recently launched a new Base Station device, enhancing their product offering in the pet GPS and health tracking market. This presents an opportunity to target customers looking for improved tracking solutions for their pets.

Partnership Synergies The partnership between Tractive and the Humane Society of the United States opens doors for collaborating on initiatives related to pet welfare, offering a chance to tap into a socially conscious customer base interested in supporting ethical brands.

Innovative Product Launches The introduction of the Tractive DOG XL Adventure Edition, known for its durability and enhanced features, signals a market segment interested in premium pet tracking solutions. This provides an opportunity to engage with customers seeking top-tier products for their pets.

Celebrity Endorsement With the hiring of Ben Fogle as the UK Brand Ambassador, Tractive gains credibility and visibility in the UK market. Leveraging this association can open doors to partnerships and sales opportunities with pet enthusiasts following Ben Fogle.

Diversified Offerings Tractive's expansion into pet insurance with the launch of Tractive Pet Cover showcases a commitment to holistic pet care solutions. This diversification offers opportunities to engage with customers seeking comprehensive care options for their pets.

Similar companies to Tractive

Tractive Tech Stack

Tractive uses 8 technology products and services including Google Ads, Upfluence, Apache Spark, and more. Explore Tractive's tech stack below.

  • Google Ads
    Advertising
  • Upfluence
    Affiliate Advertising Networks
  • Apache Spark
    Big Data Processing
  • OWL Carousel
    Javascript Libraries
  • jQuery Mobile
    Mobile Frameworks
  • Windows Server
    Operating Systems
  • New Relic
    Real User Monitoring
  • Facebook
    Widgets

Media & News

Tractive's Email Address Formats

Tractive uses at least 1 format(s):
Tractive Email FormatsExamplePercentage
First.Last@tractive.comJohn.Doe@tractive.com
95%
FiLast@tractive.comJoDoe@tractive.com
4%
Last.First@tractive.comDoe.John@tractive.com
1%

Frequently Asked Questions

Where is Tractive's headquarters located?

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Tractive's main headquarters is located at PoststraรŸe 4 Pasching/Linz, 4061 AT. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Tractive's official website and social media links?

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Tractive's official website is tractive.com and has social profiles on LinkedIn.

How much revenue does Tractive generate?

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As of October 2024, Tractive's annual revenue reached $75M.

What is Tractive's NAICS code?

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Tractive's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Tractive have currently?

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As of October 2024, Tractive has approximately 256 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: D. H.Chief Marketing Officer: M. T.Vice President Data: C. K.. Explore Tractive's employee directory with LeadIQ.

What industry does Tractive belong to?

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Tractive operates in the Computers and Electronics Manufacturing industry.

What technology does Tractive use?

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Tractive's tech stack includes Google AdsUpfluenceApache SparkOWL CarouseljQuery MobileWindows ServerNew RelicFacebook.

What is Tractive's email format?

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Tractive's email format typically follows the pattern of . Find more Tractive email formats with LeadIQ.

How much funding has Tractive raised to date?

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As of October 2024, Tractive has raised $35M in funding. The last funding round occurred on May 26, 2021 for $35M.

When was Tractive founded?

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Tractive was founded in 2012.
Tractive

Tractive

Computers and Electronics ManufacturingPasching/Linz, Austria201-500 Employees

๐—ง๐—ต๐—ฒ ๐˜๐—ถ๐˜๐—น๐—ฒ ๐—ผ๐—ณ โ€œ๐—ช๐—ผ๐—ฟ๐—น๐—ฑโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—š๐—ฃ๐—ฆ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ฒ๐—ฟ ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐—ฒ๐˜๐˜€โ€ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜„๐—ฒ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—น๐—ถ๐—ด๐—ต๐˜๐—น๐˜†. 

Thatโ€™s why our team never stops pushing boundaries in pet location and health technology. Our world-leading GPS trackers and mobile app allow pet parents to follow their petsโ€™ every step in real-time, discover their daily adventures, and know if they wander too far. Plus, wellness features like health alerts and activity monitoring help pet parents detect potential issues early. 

How does our team deliver the world's most trusted GPS tracker for pets? Itโ€™s simple!

๐—ข๐˜‚๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ!
It's what drives our success and what makes working at Tractive so special. 

With team members from over 40 nationalities, our global culture guarantees youโ€™ll make friends and build connections from all corners of the world. 

No matter where youโ€™re from, youโ€™ll fit right in! 

And with a culture that fosters ownership, transparency and teamwork, youโ€™ll unleash your fullest potential!

No matter what your position is, with Tractive you'll make a difference!

๐—ข๐˜‚๐—ฟ ๐—•๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€!
Joining the #TrackPack means youโ€™ll be able to take advantage of some pretty incredible perks and benefits โ€“ all designed with you in mind.
 
4-Day Work Week 
Flexible Schedule 
Hybrid Work
Online Learning
Wellness Bonus 
International Support
ยฝ Price Public Transport 
Pawternity Leave 
Team Events

๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ธ๐—ป๐—ผ๐˜„ ๐—บ๐—ผ๐—ฟ๐—ฒ?
We love sharing whatโ€™s going on โ€“ from product launches to pawsome customer stories! Follow us on our social channels to stay connected: 

Facebook https://www.facebook.com/TractiveCompany 
Instagram www.instagram.com/tractive 
Pinterest https://www.pinterest.com/tractive/ 
Kununu https://www.kununu.com/at/tractive2 
Glassdoor https://www.glassdoor.co.uk

๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ?
Join the #TrackPack โ€“ https://tractive.com/en/hr/careers

Section iconCompany Overview

Headquarters
PoststraรŸe 4 Pasching/Linz, 4061 AT
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $50M$100M

    Tractive's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $50M$100M

    Tractive's revenue is in the range of $50M$100M

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