Insights

Expanding Market Reach Recent strategic partnerships with pet insurance providers like Napo Limited and Musky indicate growing collaboration opportunities within the pet health and insurance sectors, suggesting potential for joint product offerings or integrated solutions.

Acquisition Growth The acquisition of Whistle Labs from Mars Petcare demonstrates Tractive’s commitment to expanding its technological capabilities and customer base, presenting opportunities to upsell integrated pet tracking and health monitoring products to existing and new clients.

Diverse Customer Base Tractive’s broad international presence and collaborations highlight an extensive and diverse customer base, opening avenues for targeted marketing campaigns and customized solutions tailored to regional pet care markets.

Technological Innovation Utilizing advanced tech stacks like React Native and AI-driven analytics, Tractive offers modern, scalable smart pet devices, making it an attractive proposition for retailers and partners seeking innovative pet health solutions.

Growth Funding With significant funding of 35 million USD and revenue estimates between 1 million and 10 million USD, Tractive is positioned for rapid expansion and the development of new sales channels, providing opportunities for strategic partnerships and market penetration.

Similar companies to Tractive

Tractive Tech Stack

Tractive uses 8 technology products and services including Google AdSense, TrackJS, UiPath, and more. Explore Tractive's tech stack below.

  • Google AdSense
    Advertising
  • TrackJS
    Analytics
  • UiPath
    Business Process Management
  • Underscore.js
    Javascript Libraries
  • Google Sheets
    Office Suites
  • LinkedIn
    Online Community Software
  • Google
    Search Engines
  • React Native
    Widgets

Media & News

Tractive's Email Address Formats

Tractive uses at least 1 format(s):
Tractive Email FormatsExamplePercentage
First.Last@tractive.comJohn.Doe@tractive.com
93%
FiLast@tractive.comJoDoe@tractive.com
6%
Last.First@tractive.comDoe.John@tractive.com
1%

Frequently Asked Questions

What is Tractive's official website and social media links?

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Tractive's official website is tractive.com and has social profiles on LinkedInCrunchbase.

What is Tractive's NAICS code?

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Tractive's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Tractive have currently?

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As of December 2025, Tractive has approximately 282 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Ceo - Tractive Gps Tracking For Cats And Dogs: M. H.Cmo: M. T.Chief Technology Officer: D. H.. Explore Tractive's employee directory with LeadIQ.

What industry does Tractive belong to?

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Tractive operates in the Computers and Electronics Manufacturing industry.

What technology does Tractive use?

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Tractive's tech stack includes Google AdSenseTrackJSUiPathUnderscore.jsGoogle SheetsLinkedInGoogleReact Native.

What is Tractive's email format?

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Tractive's email format typically follows the pattern of First.Last@tractive.com. Find more Tractive email formats with LeadIQ.

How much funding has Tractive raised to date?

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As of December 2025, Tractive has raised $35M in funding. The last funding round occurred on May 26, 2021 for $35M.

When was Tractive founded?

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Tractive was founded in 2012.

Tractive

Computers and Electronics ManufacturingUpper Austria, Austria201-500 Employees

Everything we do starts with one simple mission: help cats and dogs live safe, healthy, and happy lives.

We develop technology that gives pet paren"Everything we do starts with one simple mission: help cats and dogs live safe, healthy, and happy lives.

We develop technology that gives pet parents peace ofts peace of mind. From smart GPS tracking to activity and vitals monitoring, our products are trusted by millions of pet owners worldwide.

Our Team
Behind our technology is an international team of 250+ tech-savvy pet lovers. Together, we bring expertise, innovation, and passion to every product we create – making a real difference for pets and the people who love them. 

Our Values
The way that we work is just as important as what we do. Our values keep us efficient, collaborative, and focused on creating the best products for pets and their humans. 

How we work together: 

Tackling challenges with a smile 
No matter what comes our way, we face it with a positive attitude and a determination to find solutions.

Having open and honest conversations 
Clear, constructive feedback help us grow and improve every day—both as a company and as individuals.

Work smarter, not longer 
Efficiency is key. We make decisions based on data, focus on what really matters, and keep things simple.

Teamwork 
We’ve got each other’s backs. We share knowledge, celebrate wins, and work as one team toward the same goal—no egos, no silos.

Pet parents first—always 
Everything we do is for pet parents and their furry friends. Their needs guide our decisions, from product development to customer support.

Our Benefits
Joining the #TrackPack means you'll be able to take advantage of some pretty incredible perks!

What you can look forward to:
✨ 4-Day Work Week 
🏡 Hybrid Setup
⏰ Flexible Schedule
💙Wellness Bonus
🚆 ½-Price Public Transport
📚 Online Learning Budget
✈️ Relocation Support
🌍 International Team
🐾 Pawternity Leave

Want to know more? Follow us on LinkedIn to stay connected.

Section iconCompany Overview

NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

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