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Insights

Influencer Marketing Tractive partnered with the Humane Society of the United States, indicating a focus on animal welfare. Leveraging similar partnerships with influencers in the pet industry could open new sales avenues.

Product Diversification Tractive recently launched the Base Station to enhance their existing GPS and health trackers. Introducing complementary products or accessories for pets could attract new customers and boost sales.

Customer Loyalty With the launch of Tractive Pet Cover, a pet insurance product, Tractive aimed at enhancing customer value. Offering exclusive discounts or package deals to loyal customers can help drive repeat sales.

Market Expansion The introduction of Tractive DOG XL Adventure Edition showcases innovation and catering to specific pet owner needs. Targeting new markets or demographics, such as outdoor enthusiasts with large dogs, could lead to increased sales.

Strategic Partnerships By partnering with Ben Fogle as the UK Brand Ambassador, Tractive gained visibility. Collaborating with other celebrities or influencers across different regions can create brand awareness and drive sales growth.

Similar companies to Tractive

Tractive Tech Stack

Tractive uses 8 technology products and services including Google Ads, Upfluence, Apache Spark, and more. Explore Tractive's tech stack below.

  • Google Ads
    Advertising
  • Upfluence
    Affiliate Advertising Networks
  • Apache Spark
    Big Data Processing
  • OWL Carousel
    Javascript Libraries
  • jQuery Mobile
    Mobile Frameworks
  • Windows Server
    Operating Systems
  • New Relic
    Real User Monitoring
  • Facebook
    Widgets

Media & News

Tractive's Email Address Formats

Tractive uses at least 1 format(s):
Tractive Email FormatsExamplePercentage
First.Last@tractive.comJohn.Doe@tractive.com
95%
FiLast@tractive.comJoDoe@tractive.com
4%
First.MiddleLast@tractive.comJohn.MichaelDoe@tractive.com
1%

Frequently Asked Questions

Where is Tractive's headquarters located?

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Tractive's main headquarters is located at Poststraße 4 Pasching/Linz, 4061 AT. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Tractive's official website and social media links?

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Tractive's official website is tractive.com and has social profiles on LinkedIn.

How much revenue does Tractive generate?

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As of October 2024, Tractive's annual revenue reached $75M.

What is Tractive's NAICS code?

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Tractive's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Tractive have currently?

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As of October 2024, Tractive has approximately 256 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: D. H.Chief Marketing Officer: M. T.Vice President Data: C. K.. Explore Tractive's employee directory with LeadIQ.

What industry does Tractive belong to?

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Tractive operates in the Computers and Electronics Manufacturing industry.

What technology does Tractive use?

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Tractive's tech stack includes Google AdsUpfluenceApache SparkOWL CarouseljQuery MobileWindows ServerNew RelicFacebook.

What is Tractive's email format?

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Tractive's email format typically follows the pattern of . Find more Tractive email formats with LeadIQ.

How much funding has Tractive raised to date?

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As of October 2024, Tractive has raised $35M in funding. The last funding round occurred on May 26, 2021 for $35M.

When was Tractive founded?

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Tractive was founded in 2012.
Tractive

Tractive

Computers and Electronics ManufacturingPasching/Linz, Austria201-500 Employees

𝗧𝗵𝗲 𝘁𝗶𝘁𝗹𝗲 𝗼𝗳 “𝗪𝗼𝗿𝗹𝗱’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗚𝗣𝗦 𝘁𝗿𝗮𝗰𝗸𝗲𝗿 𝗳𝗼𝗿 𝗽𝗲𝘁𝘀” 𝗶𝘀𝗻’𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗲 𝘁𝗮𝗸𝗲 𝗹𝗶𝗴𝗵𝘁𝗹𝘆. 

That’s why our team never stops pushing boundaries in pet location and health technology. Our world-leading GPS trackers and mobile app allow pet parents to follow their pets’ every step in real-time, discover their daily adventures, and know if they wander too far. Plus, wellness features like health alerts and activity monitoring help pet parents detect potential issues early. 

How does our team deliver the world's most trusted GPS tracker for pets? It’s simple!

𝗢𝘂𝗿 𝗧𝗲𝗮𝗺 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲!
It's what drives our success and what makes working at Tractive so special. 

With team members from over 40 nationalities, our global culture guarantees you’ll make friends and build connections from all corners of the world. 

No matter where you’re from, you’ll fit right in! 

And with a culture that fosters ownership, transparency and teamwork, you’ll unleash your fullest potential!

No matter what your position is, with Tractive you'll make a difference!

𝗢𝘂𝗿 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀!
Joining the #TrackPack means you’ll be able to take advantage of some pretty incredible perks and benefits – all designed with you in mind.
 
4-Day Work Week 
Flexible Schedule 
Hybrid Work
Online Learning
Wellness Bonus 
International Support
½ Price Public Transport 
Pawternity Leave 
Team Events

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲?
We love sharing what’s going on – from product launches to pawsome customer stories! Follow us on our social channels to stay connected: 

Facebook https://www.facebook.com/TractiveCompany 
Instagram www.instagram.com/tractive 
Pinterest https://www.pinterest.com/tractive/ 
Kununu https://www.kununu.com/at/tractive2 
Glassdoor https://www.glassdoor.co.uk

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲?
Join the #TrackPack – https://tractive.com/en/hr/careers

Section iconCompany Overview

Headquarters
Poststraße 4 Pasching/Linz, 4061 AT
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $50M$100M

    Tractive's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $50M$100M

    Tractive's revenue is in the range of $50M$100M

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