Insights

Growing Market Presence Tractive's recent acquisition of Whistle Labs and strategic partnerships with pet insurance providers like Napo Limited and Musky demonstrate expanding market reach and integrated offerings, creating opportunities to sell complementary hardware and subscription-based services.

Innovation and Technology The company's focus on GPS tracking, activity, and health monitoring technology positions it as a leader in high-value pet IoT solutions, opening sales potential for advanced monitoring devices and data-driven pet care services.

Regional Expansion With an international team and recent brand ambassador appointments in Spain, Tractive is poised for geographic expansion, offering avenues to introduce localized pet tech solutions and customized marketing strategies.

Financial Growth Opportunities With a revenue range of one to ten million dollars and significant funding of thirty-five million dollars, Tractive has resources available for aggressive sales campaigns targeting pet owners, veterinary clinics, and insurance companies.

Customer Engagement Focus Tractive’s emphasis on pet parents and its employee-centric benefits suggest a strong customer loyalty foundation, enabling upselling of premium devices, subscription plans, and value-added services aimed at dedicated pet owners.

Tractive Tech Stack

Tractive uses 8 technology products and services including Google AdSense, TrackJS, UiPath, and more. Explore Tractive's tech stack below.

  • Google AdSense
    Advertising
  • TrackJS
    Analytics
  • UiPath
    Business Process Management
  • Underscore.js
    Javascript Libraries
  • Google Sheets
    Office Suites
  • LinkedIn
    Online Community Software
  • Google
    Search Engines
  • React Native
    Widgets

Media & News

Tractive's Email Address Formats

Tractive uses at least 1 format(s):
Tractive Email FormatsExamplePercentage
First.Last@tractive.comJohn.Doe@tractive.com
93%
FiLast@tractive.comJoDoe@tractive.com
6%
Last.First@tractive.comDoe.John@tractive.com
1%

Frequently Asked Questions

Where is Tractive's headquarters located?

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Tractive's main headquarters is located at 4 Poststraße Linz, Upper Austria 4061 Austria. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Tractive's official website and social media links?

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Tractive's official website is tractive.com and has social profiles on LinkedInCrunchbase.

What is Tractive's SIC code NAICS code?

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Tractive's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Tractive have currently?

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As of February 2026, Tractive has approximately 289 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Ceo - Tractive Gps Tracking For Cats And Dogs: M. H.Coo: W. R.Cmo: M. T.. Explore Tractive's employee directory with LeadIQ.

What industry does Tractive belong to?

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Tractive operates in the Computers and Electronics Manufacturing industry.

What technology does Tractive use?

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Tractive's tech stack includes Google AdSenseTrackJSUiPathUnderscore.jsGoogle SheetsLinkedInGoogleReact Native.

What is Tractive's email format?

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Tractive's email format typically follows the pattern of First.Last@tractive.com. Find more Tractive email formats with LeadIQ.

How much funding has Tractive raised to date?

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As of February 2026, Tractive has raised $35M in funding. The last funding round occurred on May 26, 2021 for $35M.

When was Tractive founded?

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Tractive was founded in 2012.

Tractive

Computers and Electronics ManufacturingUpper Austria, Austria201-500 Employees

Everything we do starts with one simple mission: help cats and dogs live safe, healthy, and happy lives.

We develop technology that gives pet parents peace of mind. From smart GPS tracking to activity and vitals monitoring, our products are trusted by millions of pet owners worldwide.

Our Team
Behind our technology is an international team of 250+ tech-savvy pet lovers. Together, we bring expertise, innovation, and passion to every product we create – making a real difference for pets and the people who love them. 

Our Values
The way that we work is just as important as what we do. Our values keep us efficient, collaborative, and focused on creating the best products for pets and their humans. 

How we work together: 

Tackling challenges with a smile 
No matter what comes our way, we face it with a positive attitude and a determination to find solutions.

Having open and honest conversations 
Clear, constructive feedback help us grow and improve every day—both as a company and as individuals.

Work smarter, not longer 
Efficiency is key. We make decisions based on data, focus on what really matters, and keep things simple.

Teamwork 
We’ve got each other’s backs. We share knowledge, celebrate wins, and work as one team toward the same goal—no egos, no silos.

Pet parents first—always 
Everything we do is for pet parents and their furry friends. Their needs guide our decisions, from product development to customer support.

Our Benefits
Joining the #TrackPack means you'll be able to take advantage of some pretty incredible perks!

What you can look forward to:
✨ 4-Day Work Week 
🏡 Hybrid Setup
⏰ Flexible Schedule
💙Wellness Bonus
🚆 ½-Price Public Transport
📚 Online Learning Budget
✈️ Relocation Support
🌍 International Team
🐾 Pawternity Leave

Want to know more? Follow us on LinkedIn to stay connected.

Section iconCompany Overview

Headquarters
4 Poststraße Linz, Upper Austria 4061 Austria
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

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