Insights

Growing Market Presence Tractive is expanding its product portfolio with the recent launch of advanced devices like Cat 6 Mini and Dog 6 XL, which include stress and health monitoring features. This demonstrates strong innovation potential and opens opportunities for sales teams to target pet owners seeking comprehensive health monitoring solutions.

Strategic Partnerships The company's collaborations with insurance providers such as Uelzener, Napo Pet Insurance, and Musky create a meaningful channel for cross-selling GPS tracking and health monitoring devices, making partnerships a key avenue for expanding market reach and increasing subscription sales.

Acquisition Momentum With plans for acquisition by Bending Spoons in the pipeline, Tractive is positioned for growth through mergers and acquisitions, presenting opportunities for sales teams to target new markets and customer segments facilitated by increased resources and expanded brand presence.

Technology Adoption Tractive integrates advanced technologies like AI and real-time GPS tracking into their products, highlighting opportunities to offer tailored enterprise solutions and leverage this innovation to attract tech-savvy pet owners and veterinary service providers seeking smart health solutions.

Growing Global Reach With an international team and global distribution channels, Tractive offers a vast potential customer base across multiple markets. Sales efforts can focus on geographic expansion, especially in regions where pet health tech adoption is on the rise, supported by their multilingual and culturally diverse approach.

Similar companies to Tractive

Tractive Tech Stack

Tractive uses 8 technology products and services including Google AdSense, TrackJS, UiPath, and more. Explore Tractive's tech stack below.

  • Google AdSense
    Advertising
  • TrackJS
    Analytics
  • UiPath
    Business Process Management
  • Underscore.js
    Javascript Libraries
  • Google Sheets
    Office Suites
  • LinkedIn
    Online Community Software
  • Google
    Search Engines
  • React Native
    Widgets

Media & News

Tractive's Email Address Formats

Tractive uses at least 1 format(s):
Tractive Email FormatsExamplePercentage
First.Last@tractive.comJohn.Doe@tractive.com
94%
FiLast@tractive.comJoDoe@tractive.com
5%
Last.First@tractive.comDoe.John@tractive.com
1%

Frequently Asked Questions

Where is Tractive's headquarters located?

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Tractive's main headquarters is located at 4 Poststraße Linz, Oberösterreich 4061 Austria. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Tractive's official website and social media links?

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Tractive's official website is tractive.com and has social profiles on LinkedInCrunchbase.

What is Tractive's SIC code NAICS code?

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Tractive's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Tractive have currently?

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As of April 2026, Tractive has approximately 307 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Ceo - Tractive Gps Tracking For Cats And Dogs: M. H.Coo: W. R.Cmo: M. T.. Explore Tractive's employee directory with LeadIQ.

What industry does Tractive belong to?

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Tractive operates in the Computers and Electronics Manufacturing industry.

What technology does Tractive use?

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Tractive's tech stack includes Google AdSenseTrackJSUiPathUnderscore.jsGoogle SheetsLinkedInGoogleReact Native.

What is Tractive's email format?

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Tractive's email format typically follows the pattern of First.Last@tractive.com. Find more Tractive email formats with LeadIQ.

How much funding has Tractive raised to date?

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As of April 2026, Tractive has raised $35M in funding. The last funding round occurred on May 26, 2021 for $35M.

When was Tractive founded?

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Tractive was founded in 2012.

Tractive

Computers and Electronics ManufacturingOberösterreich, Austria201-500 Employees

Everything we do starts with one simple mission: help cats and dogs live safe, healthy, and happy lives.

We develop technology that gives pet parents peace of mind. From smart GPS tracking to activity and vitals monitoring, our products are trusted by millions of pet owners worldwide.

Our Team
Behind our technology is an international team of 250+ tech-savvy pet lovers. Together, we bring expertise, innovation, and passion to every product we create – making a real difference for pets and the people who love them. 

Our Values
The way that we work is just as important as what we do. Our values keep us efficient, collaborative, and focused on creating the best products for pets and their humans. 

How we work together: 

We put pet parents first, always.
We do whatever it takes to make pet parents (and their furry friends) happy. 

We make things happen.
We're a team of do'ers. Every team member has the space and trust to take ownership, step up, and make a real difference. 

We keep it real. 
We choose the honest conversation over the easy one. Being real with eachother isn’t just a "nice to have"— it’s how we grow.

We keep things efficient. 
Efficiency is Key. We make decisions based on data, focus on what really matters, and use tools like AI to work smarter.

We can-do it. 
Whatever comes our way, we focus on how we can make it happen—not why we can’t.

Our Benefits
Joining the #TrackPack means you'll be able to take advantage of some pretty incredible perks!

What you can look forward to:
✨ 4-Day Work Week 
🏡 Hybrid Setup
⏰ Flexible Schedule
💙Wellness Bonus
🚆 ½-Price Public Transport
📚 Online Learning Budget
✈️ Relocation Support
🌍 International Team
🐾 Pawternity Leave

Want to know more? Follow us on LinkedIn to stay connected.

Section iconCompany Overview

Headquarters
4 Poststraße Linz, Oberösterreich 4061 Austria
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

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