Insights

Market Expansion Tractive's recent acquisition of Whistle Labs and its efforts to expand its market presence in the U.S. indicate a strong growth strategy that opens opportunities to cross-sell its GPS and health monitoring products to a broader customer base, including existing Whistle users.

Product Innovation The launch of new health monitoring tools like Heart Rate and Respiratory Rate Monitoring demonstrates Tractiveโ€™s focus on offering advanced wellness features, which can be leveraged to upsell to pet owners seeking comprehensive health solutions for their pets.

Brand Ambassadors Hiring regional brand ambassadors in France and Spain showcases a localized marketing approach that can be expanded to other key markets, creating direct engagement opportunities with pet owners and enhancing brand loyalty and product adoption.

Financial Growth With a revenue range of 1 to 10 million dollars and a significant funding of 35 million dollars, Tractive is positioned to invest in sales channels, technology upgrades, and customer outreach initiatives to accelerate user acquisition and device sales.

Customer Loyalty Recognition as the best pet tracker for cats and its active social media presence create avenues for targeted marketing campaigns and customer referral programs aimed at increasing market share among pet owners interested in reliable and innovative pet tracking solutions.

Similar companies to Tractive

Tractive Tech Stack

Tractive uses 8 technology products and services including Google AdSense, TrackJS, UiPath, and more. Explore Tractive's tech stack below.

  • Google AdSense
    Advertising
  • TrackJS
    Analytics
  • UiPath
    Business Process Management
  • Underscore.js
    Javascript Libraries
  • Google Sheets
    Office Suites
  • LinkedIn
    Online Community Software
  • Google
    Search Engines
  • React Native
    Widgets

Media & News

Tractive's Email Address Formats

Tractive uses at least 1 format(s):
Tractive Email FormatsExamplePercentage
First.Last@tractive.comJohn.Doe@tractive.com
93%
FiLast@tractive.comJoDoe@tractive.com
6%
Last.First@tractive.comDoe.John@tractive.com
1%

Frequently Asked Questions

Where is Tractive's headquarters located?

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Tractive's main headquarters is located at PoststraรŸe 4, Pasching/Linz, 4061, AT. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Tractive's official website and social media links?

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Tractive's official website is tractive.com and has social profiles on LinkedInCrunchbase.

What is Tractive's NAICS code?

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Tractive's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Tractive have currently?

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As of October 2025, Tractive has approximately 283 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: D. H.Chief Of Staff: C. K.Chief Of Staff: M. A. R.. Explore Tractive's employee directory with LeadIQ.

What industry does Tractive belong to?

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Tractive operates in the Computers and Electronics Manufacturing industry.

What technology does Tractive use?

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Tractive's tech stack includes Google AdSenseTrackJSUiPathUnderscore.jsGoogle SheetsLinkedInGoogleReact Native.

What is Tractive's email format?

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Tractive's email format typically follows the pattern of First.Last@tractive.com. Find more Tractive email formats with LeadIQ.

How much funding has Tractive raised to date?

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As of October 2025, Tractive has raised $35M in funding. The last funding round occurred on May 26, 2021 for $35M.

When was Tractive founded?

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Tractive was founded in 2012.
Tractive

Tractive

Computers and Electronics ManufacturingAustria201-500 Employees

๐—ง๐—ต๐—ฒ ๐˜๐—ถ๐˜๐—น๐—ฒ ๐—ผ๐—ณ โ€œ๐—ช๐—ผ๐—ฟ๐—น๐—ฑโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—š๐—ฃ๐—ฆ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ฒ๐—ฟ ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐—ฒ๐˜๐˜€โ€ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜„๐—ฒ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—น๐—ถ๐—ด๐—ต๐˜๐—น๐˜†. 

Thatโ€™s why our team never stops pushing boundaries in pet location and health technology. Our world-leading GPS trackers and mobile app allow pet parents to follow their petsโ€™ every step in real-time, discover their daily adventures, and know if they wander too far. Plus, wellness features like health alerts and activity monitoring help pet parents detect potential issues early. 

How does our team deliver the world's most trusted GPS tracker for pets? Itโ€™s simple!

๐—ข๐˜‚๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ!
It's what drives our success and what makes working at Tractive so special. 

With team members from over 40 nationalities, our global culture guarantees youโ€™ll make friends and build connections from all corners of the world. 

No matter where youโ€™re from, youโ€™ll fit right in! 

And with a culture that fosters ownership, transparency and teamwork, youโ€™ll unleash your fullest potential!

No matter what your position is, with Tractive you'll make a difference!

๐—ข๐˜‚๐—ฟ ๐—•๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€!
Joining the #TrackPack means youโ€™ll be able to take advantage of some pretty incredible perks and benefits โ€“ all designed with you in mind.
 
4-Day Work Week 
Flexible Schedule 
Hybrid Work
Online Learning
Wellness Bonus 
International Support
ยฝ Price Public Transport 
Pawternity Leave 
Team Events

๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ธ๐—ป๐—ผ๐˜„ ๐—บ๐—ผ๐—ฟ๐—ฒ?
We love sharing whatโ€™s going on โ€“ from product launches to pawsome customer stories! Follow us on our social channels to stay connected: 

Facebook https://www.facebook.com/TractiveCompany 
Instagram www.instagram.com/tractive 
Pinterest https://www.pinterest.com/tractive/ 
Kununu https://www.kununu.com/at/tractive2 
Glassdoor https://www.glassdoor.co.uk

๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ?
Join the #TrackPack โ€“ https://tractive.com/en/hr/careers

Section iconCompany Overview

Headquarters
PoststraรŸe 4, Pasching/Linz, 4061, AT
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $35M

    Tractive has raised a total of $35M of funding over 6 rounds. Their latest funding round was raised on May 26, 2021 in the amount of $35M.

  • $1M$10M

    Tractive's revenue is estimated to be in the range of $1M$10M

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