Insights

Marketplace Leadership TractorHouse is a leading industry resource for buying and selling farm equipment with a nationwide reach, weekly print editions, and a robust online listings platform that operates 24/7, indicating ongoing high engagement and recurring revenue opportunities from dealers and advertisers.

Dealer Network The platform hosts a large dealer database and offers bespoke website design and hosting for regular advertisers, presenting a clear cross-sell path for web services, digital marketing, and lead-generation packages to equipment dealers.

Integrated Solutions Strategic partnerships and acquisitions such as SmartEquip integration and Equipmentfacts acquisition suggest adaptability and potential for upsell of parts, service data, and auction technology to optimize procurement workflows for customers.

Global Reach Beyond U.S. listings, TractorHouse supports worldwide access to for-sale and rental listings, opening opportunities to expand into international markets with localized content, currency support, and regional dealer onboarding.

Financial Scale Revenue is in the mid tens of millions with a lean employee base, indicating efficiency and room to monetize additional digital services, premium listings, and data analytics for dealers and manufacturers seeking market insights.

TractorHouse Tech Stack

TractorHouse uses 8 technology products and services including LinkedIn Ads, Open Graph, oEmbed, and more. Explore TractorHouse's tech stack below.

  • LinkedIn Ads
    Advertising
  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • Cart Functionality
    E-commerce
  • Google Maps
    Maps
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Apache HTTP Server
    Web Servers

TractorHouse's Email Address Formats

TractorHouse uses at least 1 format(s):
TractorHouse Email FormatsExamplePercentage
First-Last@tractorhouse.comJohn-Doe@tractorhouse.com
50%
First@tractorhouse.comJohn@tractorhouse.com
50%

Frequently Asked Questions

Where is TractorHouse's headquarters located?

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TractorHouse's main headquarters is located at 120 West Harvest Drive Lincoln, Nebraska 68521 United States. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is TractorHouse's official website and social media links?

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TractorHouse's official website is tractorhouse.com and has social profiles on LinkedIn.

What is TractorHouse's NAICS code?

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TractorHouse's NAICS code is 51 - Information.

How many employees does TractorHouse have currently?

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As of June 2026, TractorHouse has approximately 26 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Owner: Z. T.Sales Manager: R. D.Department Manager: M. V. Z.. Explore TractorHouse's employee directory with LeadIQ.

What industry does TractorHouse belong to?

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TractorHouse operates in the Technology, Information and Media industry.

What technology does TractorHouse use?

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TractorHouse's tech stack includes LinkedIn AdsOpen GraphoEmbedCart FunctionalityGoogle MapsreCAPTCHAX-Content-Type-OptionsApache HTTP Server.

What is TractorHouse's email format?

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TractorHouse's email format typically follows the pattern of First-Last@tractorhouse.com. Find more TractorHouse email formats with LeadIQ.

When was TractorHouse founded?

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TractorHouse was founded in 2005.

TractorHouse

Technology, Information and MediaNebraska, United States11-50 Employees

TractorHouse operates as a marketplace and information platform for buying and selling new and used farm equipment. The print edition is published weekly in eight regional editions, offering detailed specifications and full-color photos of machinery and parts. The companion TractorHouse.com site expands the offering with thousands of for-sale listings, parts, and auction results, plus a searchable interface accessible worldwide around the clock. 

Its services target buyers, sellers, and dealers of agricultural equipment, providing tools to contact dealers through a dealer database and a messaging system, and including rental listings. TractorHouse is part of Sandhills Global, a Lincoln, Nebraska-based global information processing company, placing it in the technology, information and media sector that serves the agriculture market. In December 2023, the platform was recognized for Excellent Product Design in the Utility Vehicles category for the STEYR Plus tractor series.

Section iconCompany Overview

Headquarters
120 West Harvest Drive Lincoln, Nebraska 68521 United States
NAICS Code
51 - Information
Founded
2005
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    TractorHouse's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    TractorHouse's revenue is estimated to be in the range of $10M$25M

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