Hospitality Focus Target their core hospitality services by offering tailored foodservice solutions, bulk procurement programs, and private-label or regional product assortments optimized for cash & carry and hospitality channels across Europe.

Mid-market Growth Leverage their mid-sized footprint (501-1000 employees) and multi-country operations to propose scalable, regionally adaptable supply contracts, centralised procurement benefits, and cross-border logistics optimization.

European Platform Position digital procurement enablement, analytics, and supplier enablement as a value add to their extensive European network of cash & carry points and production centers, enhancing stock availability and delivery efficiency.

Sustainability Alignment Align with their Coop-backed sustainability and equality initiatives by offering eco-friendly products, sustainable packaging solutions, and transparent sourcing that supports diversity and inclusion commitments.

Financial Leverage Propose cost-saving programs, volume-based rebates, and optimized payment terms to improve margins given their revenue range, while highlighting quick ROI through improved procurement visibility and reduced lead times.