End-of-Life Care Niche Target the practice as a specialized provider in palliative and end-of-life psychology, highlighting opportunities to partner with hospice and home-care providers for joint training, assessment protocols, and bereavement support programs.

Growth and Hiring Leverage the 2-10 employee size and ongoing hiring to offer scalable services such as staff training, clinician onboarding programs, patient workflow optimization, and telepsychology solutions to support expanding teams.

Local Presence Position as a neighborhood feasible option near SW Waterfront with proximity to OHSU and transit lines; propose partnerships with nearby medical centers for referrals, joint case conferences, and shared education events.

Digital Engagement Capitalize on their WordPress and social tech stack to offer digital marketing services, online patient resources, telehealth integration, and targeted content to raise visibility among patients, families, and referral partners.

Competitive Positioning Differentiate from larger hospices by emphasizing intimate practice scale, specialized focus on loss and bereavement, and opportunities to collaborate on clinical research, teaching activities, and outcome measurement to attract academic and clinical partners.