Travel and Tourism Research Association (TTRA) Email Format
Non-profit OrganizationsMichigan, United States51-200 Employees
The Travel and Tourism Research Association (TTRA) is a non-profit organization that brings together researchers, practitioners, and industry leaders to translate tourism research into practical action. Through conferences, research initiatives, and global collaboration, it supports decision making in the tourism sector, helping organizations navigate rapid industry changes and data abundance with clearer insights. Based in South Whitehall, Michigan, TTRA serves professionals involved in tourism, research, and destination strategy, offering a forum for dialogue and knowledge sharing. The organization positions itself within the travel and tourism research field as a collaborative hub that informs smarter, evidence-based decisions, and it has demonstrated activity across international contexts, including recent program and data toolbox initiatives.