MLS Integration Opportunity to streamline listings and lead flow by strengthening MLS integration with Flexmls and the Shopify site, enabling automated data sync, instant lead capture, and faster deal cycles for a small team.

Lean Growth With a lean staff footprint but substantial revenue, Treaty Rock Realty presents a strong case for scalable sales enablement tools such as a unified CRM, automation workflows, and ready-made sales templates to sustain growth without hiring at scale.

Marketing Automation Existing Shopify presence combined with property listings offers a path to boost digital marketing effectiveness through marketing automation, SEO-enhanced property pages, and conversion-optimized landing pages for residential, commercial, lakefront, and recreation properties.

Regional Focus North Idaho focus and niche catalog (lakefront and recreation properties) suggest opportunities for region-specific market analytics, competitive benchmarking, and targeted digital campaigns to attract buyers and investors in that market.

Tech Modernization Tech stack breadth including PHP, Apache/Nginx, JSON-LD, D3.js and Select2 points to modernization potential, including hosting optimization, security hardening, API integrations, and data dashboards to support faster decision making.