Diverse Recreational Offerings Treetops Resort combines golf, skiing, snowmobiling, spa services, and event hosting, attracting a broad customer base seeking all-in-one leisure experiences. This diversity presents opportunities to cross-sell bundled packages and target ancillary markets such as wellness, winter sports enthusiasts, and event planners.

Growing Leadership Team Recent hires of key personnel, including directors of golf and marketing, indicate an active effort to enhance service quality and market visibility. Engaging with these leaders can open doors to partnerships, sponsorships, and collaborative promotional initiatives to expand the resort’s reach.

Innovation and Family Focus Treetops has launched new programs like ‘Cool School’ and guided snowshoe hikes, targeting families and group travelers. This focus on family-friendly and outdoor adventure experiences offers sales opportunities in the educational and recreational sectors, including group travel, school programs, and corporate family events.

Strategic Partnerships Partnerships with local businesses such as Little Town Jerky and Ebels General Store showcase Treetops’ proactive approach to engaging the local community and enhancing guest experiences. These collaborations could be expanded into co-branded marketing, exclusive offers, or loyalty programs to attract repeat visitors.

Financial Position and Market Potential With revenue estimates between $50 million and $100 million, Treetops is positioned as a significant player in the Midwest hospitality and recreational market. Its sizeable customer base and diverse service offerings suggest strong potential for growth through targeted marketing, new package offerings, and expanded corporate partnerships.