Trender Research, Inc. Employee Directory

Market ResearchMassachusetts, United States2-10 Employees

Trender Research, Inc. is a market research firm focused on consumer technology, headquartered in Westford, Massachusetts. The company combines expert analysis with input from everyday consumers to illuminate how mainstream audiences adopt tech products and services, including perspectives from women, teens, seniors, and people from diverse ethnic backgrounds. Its research feeds into reports written by subject matter experts and supplemented by a panel of participants called Trenders, who provide candid feedback through virtual focus groups and surveys to inform product development, branding, and marketing planning. Located in the broader market research industry, Trender Research aims to ground technology trends in the views of non-savant users, offering timing and relevance for clients seeking insight into consumer adoption. A recent development noted is the organization’s ongoing use of virtual focus groups and surveys to capture consumer sentiment and input across demographic segments.

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