Insights

Mid-market focus TRI-AD targets mid-market employers for benefits administration, presenting a sales opportunity to offer tailored, high-touch service models that scale with client needs and avoid a one-size-fits-all approach.

High-touch value The firm emphasizes relationship-driven service and customized solutions, suggesting upsell potential in premium benefits administration, participant experience improvements, and flexible service levels for evolving client requirements.

Wellness credibility Historically recognized for wellness awards and partnerships, TRI-AD can be approached with wellness program enhancements, data-driven health initiatives, and integrated wellness tech to deepen client engagement.

Tech-enabled offerings A diverse tech stack and past collaborations with health tech and location data partners indicate openness to digital benefits platforms, analytics, and API-enabled integrations that streamline administration.

Growth signals Revenue scale, private ownership, and a multi-year track record point to potential for expanded actuarial and benefits administration services, plus cross-sell opportunities into related HR services or expanded benefits ecosystems.

Similar companies to TRI-AD

TRI-AD Tech Stack

TRI-AD uses 8 technology products and services including WordPress, Shopify, WooCommerce, and more. Explore TRI-AD's tech stack below.

Media & News

TRI-AD's Email Address Formats

TRI-AD uses at least 4 email formats:
TRI-AD Email FormatsExamplePercentage
FLast@tri-ad.comJDoe@tri-ad.com
60%
FirstLast@tri-ad.comJohnDoe@tri-ad.com
25%
Last@tri-ad.comDoe@tri-ad.com
13%
FirLast@tri-ad.comJohDoe@tri-ad.com
2%

Frequently Asked Questions

What is TRI-AD's phone number?

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You can contact TRI-AD's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TRI-AD's official website and social media links?

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TRI-AD's official website is tri-ad.com and has social profiles on LinkedIn.

How much revenue does TRI-AD generate?

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As of August 2026, TRI-AD's annual revenue is estimated to be $50M - $100M.

What is TRI-AD's SIC code and NAICS code?

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TRI-AD's SIC code is 7361 - Employment Agencies and NAICS code is 541612 - Human Resources Consulting Services.

How many employees does TRI-AD have currently?

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As of August 2026, TRI-AD has approximately 98 employees across 2 continents, including North America and Asia. Key team members include President: L. T., Owner: D. C. and Owner: J. C. Explore TRI-AD's employee directory with LeadIQ.

What industry does TRI-AD belong to?

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TRI-AD operates in the Human Resources Services industry.

What technology does TRI-AD use?

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TRI-AD's tech stack includes WordPress, Shopify, WooCommerce, Google Cloud, Reveal.js, Modernizr, Underscore.js and WP Engine.

What is TRI-AD's email format?

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TRI-AD's email format typically follows the pattern of FLast@tri-ad.com. Find more TRI-AD email formats with LeadIQ.

When was TRI-AD founded?

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TRI-AD was founded in 1974.
TRI-AD logo

TRI-AD

Human Resources ServicesCalifornia, United States51-200 Employees

TRI-AD is a private human resources services firm that specializes in total benefits administration for mid-market employers. The company emphasizes a high-touch, flexible service approach, aiming to tailor its benefits administration to the specific needs of each client and their plan participants through a comprehensive, one-stop solution that seeks to streamline processes and accountability. Based in Escondido, California, TRI-AD has been privately owned for nearly five decades and serves organizations seeking long-term, mutually beneficial relationships with a focus on participant experience. The organization markets itself as not being a volume-oriented administrator, but rather as a partner that adapts its services to client requirements and maintains a high level of service for employees enrolled in benefit plans. Recent developments include collaborations and recognitions in wellness and health technology, reflecting ongoing partnerships and program enhancements within its industry.

Section iconCompany Overview

Phone number
Website
tri-ad.com
SIC Code
7361 - Employment Agencies
NAICS Code
541612 - Human Resources Consulting Services
Founded
1974
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    TRI-AD's revenue is estimated to be in the range of $50M - $100M

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