Industry Fit Target automation and process improvement buyers in small to mid sized manufacturers, especially those relying on soil fumigation, horticulture, and agricultural supply chains, where Tri Cal’s automation capabilities and regional presence can offer efficiency gains.

Strategic Partnerships Leverage relationships with farming and agricultural centers (Cal Poly Strawberry Center, The Almond Conference) to co sponsor events, white-label demonstrations, or joint pilots that showcase Tri Cal’s automation solutions in real-world agrifood production settings.

Legacy Leadership With leadership retiring and a history of decades in research and field applications, position succession planning and knowledge transfer services as a value add to customers, while opening opportunities for advisory and maintenance contracts.

Growth Potential Capitalize on a revenue range of one to ten million and a lean team by offering scalable, turnkey automation packs, maintenance subscriptions, and rental or financing options to small manufacturers seeking low upfront cost implementations.

Digital Outreach Use existing web assets and tech stack to run targeted campaigns focusing on soil conditioning, fumigation, and agricultural infrastructure—highlight success stories and provide webinars or ROI calculators to drive inquiries from regional farming operations.