Hospitality Growth The ValleyCats have an expanding hospitality and staff structure with recent promotions and new hires, including Hospitality Director Kyle Richards and Ticket Operations Manager Alayna Frey, indicating increasing emphasis on guest experience and premium services which creates cross-sell opportunities for hospitality packages, premium seating, and event sponsorships.

Strategic Partnerships Active partnerships with charitable organizations and large community events, plus a history of hosting all-star games, suggest opportunities to position corporate social responsibility programs, community tie-ins, and sponsorships with Tunnel to Towers and local nonprofits as part of sponsor activation packages.

All-Star Platform Hosting Frontier League All-Star events in 2025 and prior All-Star games demonstrates the ability to attract regional attention; use this to pitch multi-year marketing campaigns, limited-time branding, and digital reach during high-visibility events to local businesses seeking exposure.

Audience Growth Consistent attendance growth since 2002 and 3 million+ fans served, combined with a family-friendly experience and fixed-seat stadium amenities, creates compelling opportunities for brands seeking steady local reach, ticket packages, and experiential marketing at The Joe.

Advertising Value The Joe offers a unique captive audience in a high-engagement setting with advertising benefits beyond traditional media; target local SMEs and regional brands with bundled ad programs, suite and group-sales, and sponsorship assets across digital, in-stadium, and event-day activations.