Local News Growth Trib Total Media recently expanded its print and digital footprint with a weekend Pittsburgh-focused publication and a Community Advisory Panel, signaling a commitment to deeper local engagement. Sales opportunities exist in targeted local advertising packages, sponsorships, and community-focused native content across both print and digital channels.
Multimedia Suite The company offers a broad advertising and services portfolio including newspapers, weekly shoppers, digital services, direct mail, promotional products, and media planning. This creates cross-sell opportunities for advertisers seeking integrated campaigns across print, digital, and direct mail.
Web and Data Capabilities Technology stack features Drupal/Joomla sites, PostgreSQL databases, AWS hosting, analytics with Snowplow and Piwik PRO Core, and CRM with iCIMS. Leverage these platforms to offer targeted digital marketing, audience segmentation, and data-driven ad programs to advertisers.
Recognition & Leadership Leadership achievements include a Publisher of the Year award for Jennifer Bertetto, underscoring credibility and potential for partnership opportunities with brands seeking established regional media partners and thought leadership events.
Financial Scale With revenue in the 250–500 million range and a sizable employee base, Trib Total Media demonstrates scale to support large-scale campaigns, sponsorships, and multi-market advertising deals across Southwestern Pennsylvania.