Strategic Partnerships Leverage Gracenote’s established collaborations with Nielsen, Google, PubMatic, Xumo, and IRIS.TV to position cross-channel data and advertising solutions to publishers, streaming services, and ad tech platforms seeking enhanced metadata, audience targeting, and inventory monetization.

Advertising Expansion Capitalize on Gracenote’s recent shift into ads with a dedicated sales approach targetingCTV and digital video platforms, offering access to a rich metadata trove to improve ads relevance, content discovery, and revenue per user.

Sports and Content Discovery Promote On Sports enhancements and broader content discovery capabilities to sports networks, OTT providers, and federated apps seeking improved programming findability and personalized recommendations through rich event and metadata.

AI and Compliance Position Gracenote’s metadata leadership as a complementary defense against AI training risks by offering licensed data partnerships, usage rights, and compliant metadata feeds to organizations building or training AI models.

Global Reach and Scale Target mid to large digital media and entertainment organizations seeking scalable metadata solutions with proven enterprise stack (Kubernetes, Redis, Java/PHP, WordPress) to support large catalogs, fast search, and reliable vendor-backed integrations.