IIoT Expansion Trico recently launched Machine Vitals under its Sensei IIoT network, signaling a move toward connected lubrication management solutions. This presents opportunities to upsell monitoring, analytics subscriptions, and expanded conditionMonitoring product lines to current customers seeking predictive maintenance capabilities.

Midmarket Focus With 11-50 employees and revenue between 25 and 50 million, Trico sits in the mid-market with a need for scalable, cost-effective lubrication management and oil analysis services. Target other mid-sized industrial facilities seeking reliability improvements without enterprise-scale pricing.

Comprehensive Services Trico offers oil analysis, in-plant services, training, and lubrication management solutions, enabling cross-sell opportunities across maintenance teams. Leverage multi-product bundles combining storage, contamination control, and central lubrication programs to increase average deal size.

Asset Life Extension Core messaging centers on extending equipment life and reducing downtime through systematic lubrication practices. Position value to maintenance managers facing reliability goals, downtime costs, and compliance needs in industries reliant on high uptime.

Publicity and Credibility Over a century of experience and recent press on Sensei IIoT integration provides credibility to approach facilities prioritizing reliability and modernization. Use this history to validate recommendations for upgrading legacy lubrication programs with modern monitoring and analytics.