Flexible financing Explore loan and leasing programs that emphasize zero and no money down options for business purchases, highlighting a potential cross-sell of financing solutions to equipment and vehicle acquisitions.

Niche SMB focus Target small to mid-size fleets and commercial operators with truck, bus, and equipment financing needs, positioning Tricon as a cost-efficient alternative to traditional lenders for asset-heavy businesses.

Old but agile Leverage the company’s 20+ years in finance to build trust with prospects seeking reliable terms and flexible structuring, emphasizing stability and a track record in practical funding solutions.

Tech-enabled outreach Utilize the tech stack (AWS, JSON-LD, WordPress, analytics tools) to enhance digital marketing, lead capture, and data-driven outreach for financing products, improving targeting and conversion.

Competitive positioning Differentiate from larger competitors by promoting feasible alternatives to large down payments and tailored financing options, aligning with market trends toward flexible capital solutions for asset-financing needs.