Partnering opportunities Explore strategic partnerships with BetRivers and PlaySugarHouse brands via the existing Cripple Creek footprint to expand promotional reach, loyalty cross-pollination, and bundled gaming offers.

Promotions leverage Capitalize on ongoing promotions by offering co-branded marketing campaigns and exclusive in-casino bonuses tied to shifts in gaming volume, particularly around slots, table games, and poker rooms.

Digital marketing Utilize the current tech stack (Microsoft Advertising, The Trade Desk, YouTube) to run targeted campaigns promoting live action poker and casino experiences to high-intent local and regional audiences.

Experiential upsell Highlight the Midnight Rose and McGills experiences to upsell premium hospitality packages, such as hotel stays, dining, and VIP gaming experiences to drive higher spend per visit.

Data-driven growth Leverage revenue scale and multi-property footprint to test bundled offers, loyalty tier enhancements, and cross-property comps to optimize acquisition costs and lifetime value.