Strategic partnerships There is a clear pattern of Trojan Energy forming partnerships with local authorities and housing developers for kerbside and home charging pilots (Harrow, Leigh/Wigan, Bolton, Ceredigion). Targeted sales should focus on public sector bidders, housing associations, and council-led mobility programs seeking scalable street charging solutions.

Public sector expansion Recent news highlights council and housing partnerships to roll out on-street charging devices. Proactively engage additional municipalities and housing authorities with pilots and grant-backed funding opportunities to accelerate adoption of the flat-and-flush charging system.

Flexible pricing appeal Trojan Home emphasizes home charging at ultra-low energy prices for residents who park on the street. This differentiator suggests cross-selling to utility partners and local authorities looking to subsidize or optimize on-street charging economics for residents, reducing range anxiety and grid impact.

Urban safety and footprint The flat-and-flush design minimizes pavement clutter and enhances street safety. This positioning can open conversations with city planners, transport authorities, and retail/industrial estates about deploying large-scale curbside charging networks with minimal urban disruption.

Technology and analytics Trojan uses a tech stack including HubSpot Analytics and Piwik PRO core, indicating readiness for customer relationship management, data-driven deployment, and performance tracking. Sales opportunities exist in offering integrated installation, data monetization, and ongoing support services to optimize utilization and maintenance.