Strategic partnership Troxy has recently partnered with Ticketmaster as its ticketing partner and is engaging with Broadwick Live Group for a new era, signaling openness to strengthened distribution, co-marketing, and premium event experiences that sales teams can leverage to propose bundled solutions.

Investment and refurbishment A £1.5 million investment backed by landlords and Broadwick indicates ongoing modernization of the venue. This creates opportunities to upsell enhanced AV, immersive experiences, new service packages, and tech-enabled event capabilities to increase event value.

Diversified events With a 3100-seat capacity and a calendar spanning live concerts, club nights, drag, comedy, corporate dinners, conferences, and exhibitions, Troxy presents cross-segment selling opportunities for equipment, production, sponsorships, and turnkey event solutions.

Technology stack Existing tech usage includes AWS, HubSpot, WordPress, and modern security with 1Password. There is potential to offer scalable cloud-based event management, CRM-driven marketing automation, and integrated ticketing/ merchandising solutions to streamline operations.

Growth signals Recent recognition as a versatile venue and active participation in industry awards, along with a large events calendar and partnerships, point to continued growth and demand for high-end production, branding, and experiential services that sales teams can target with premium packages.