Small Library Target Troy Library as a potential customer due to its small staff size (2-10 employees), which may indicate a need for cost-effective, easy-to-implement technology solutions and scalable services.

Public Sector Opportunity Position offerings as library-focused solutions (digital signage, security, web analytics, accessibility tech) tailored to public institutions, highlighting compliance and community service benefits.

Digital Stack Leverage their current tech stack (jQuery, Microsoft 365, Google Analytics, reCAPTCHA) to propose modern, integrated tools that complement existing platforms while ensuring data privacy and ease of migration.

Analytics Upsell Offer enhanced analytics and visitor insights services to help optimize library programs, events, and space utilization, leveraging their interest in analytics tools.

Local Presence Emphasize local Michigan-based support and cost-effective deployment options to address potential procurement preferences and reduce downtime for a municipal library system.