Insights

Strategic Expansion Tru Vue’s recent lease extension with High Street Logistics Properties signals strong demand for its glazing products and a stable footprint in strategic industrial real estate, presenting a steady base for cross-sell of additional glazing solutions and services to adjacent tenants or location partners.

High-Value Markets With a portfolio spanning custom framing, museums, photography, and engineered optics, there are cross-sell opportunities to upsell premium glazing solutions such as anti-reflective and UV protective coatings to museums, galleries, art dealers, and value-add integrators in digital display and automotive sectors.

Elite Protection Tru Vue’s recognized preservation-grade products (Museum Glass, Conservation Clear, Conservation Reflection Control) position it to target conservation-conscious buyers, offering maintenance contracts, durability tests, and certification programs to art institutions, archival labs, and high-end framers.

Tech Enablement The existing technology stack (Power BI, SAP, Epicor, WooCommerce, LabVIEW) indicates readiness for data-driven sales enablement, omnichannel ordering, and scalable customization; propose targeted trials, digital configurators, and streamlined B2B ordering for large framing houses and institutional buyers.

Growth Vehicle Revenue range suggests mid-market scale with room to expand through channel partnerships, OEM-type licensing of coating technologies, and co-branding with partners in automotive displays, medical devices, and kiosks where Tru Vue glazing adds performance and longevity benefits.

Similar companies to Tru Vue

Tru Vue Tech Stack

Tru Vue uses 8 technology products and services including Microsoft Clarity, AutoCAD, Microsoft SharePoint, and more. Explore Tru Vue's tech stack below.

Tru Vue's Email Address Formats

Tru Vue uses at least 4 email formats:
Tru Vue Email FormatsExamplePercentage
FLast@tru-vue.comJDoe@tru-vue.com
88%
First.Last@tru-vue.comJohn.Doe@tru-vue.com
9%
FirstLast@tru-vue.comJohnDoe@tru-vue.com
2%
FirstLas@tru-vue.comJohnDoe@tru-vue.com
1%

Frequently Asked Questions

What is Tru Vue's phone number?

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You can contact Tru Vue's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tru Vue's official website and social media links?

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Tru Vue's official website is tru-vue.com and has social profiles on LinkedIn.

How much revenue does Tru Vue generate?

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As of August 2026, Tru Vue's annual revenue is estimated to be $250M - $500M.

What is Tru Vue's SIC code and NAICS code?

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Tru Vue's SIC code is 5039 - Construction Materials, Not Elsewhere Classified and NAICS code is 7115 - Independent Artists, Writers, and Performers.

How many employees does Tru Vue have currently?

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As of August 2026, Tru Vue has approximately 158 employees across 4 continents, including North America, Europe and Asia. Key team members include Vice President Operations: M. M., Vice President Of Human Resources: R. S. and Owner: J. W. Explore Tru Vue's employee directory with LeadIQ.

What industry does Tru Vue belong to?

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Tru Vue operates in the Artists and Writers industry.

What technology does Tru Vue use?

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Tru Vue's tech stack includes Microsoft Clarity, AutoCAD, Microsoft SharePoint, WordPress, Microsoft SQL Server, IBM SPSS, KnowBe4 and Piwik PRO Core.

What is Tru Vue's email format?

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Tru Vue's email format typically follows the pattern of FLast@tru-vue.com. Find more Tru Vue email formats with LeadIQ.

When was Tru Vue founded?

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Tru Vue was founded in 1946.
Tru Vue logo

Tru Vue

Artists and WritersIllinois, United States51-200 Employees

Tru Vue is a mid-sized manufacturer focused on glazing solutions for the custom picture framing market, museums, photography, and engineered optics. Based in La Grange, Illinois, the company uses proprietary coatings to reduce glare and filter UV light, aiming to improve both display quality and long-term preservation. Its offerings are used by professional framers, galleries, and museums that require reliable light control and protection for sensitive works. Founded in 1946 as Chicago Dial, the business began by producing glass for radio dials and television screens, later developing etched non-glare glass for framing. Today, it operates as a subsidiary of Apogee Enterprises, Inc. and serves clients worldwide across display and preservation contexts. In 2024, a lease extension with High Street Logistics Properties was reported, reflecting ongoing real estate commitments in its market.

Section iconCompany Overview

Phone number
SIC Code
5039 - Construction Materials, Not Elsewhere Classified
NAICS Code
7115 - Independent Artists, Writers, and Performers
Founded
1946
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    Tru Vue's revenue is estimated to be in the range of $250M - $500M

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