Niche Market Focus Target heavy-duty pre-owned truck dealers across the United States and Canada where Truck Master Warranty already operates, emphasizing their exclusive CPO90 program and specialized claims administration designed for heavy trucks to differentiate from general warranty providers.

Strategic Partnerships Leverage existing alliances with SAS for claims handling and approach dealers who could benefit from bundled service contracts, GAP coverage, and efficient claims workflows—positioning as a turnkey solution with world-class administration.

Regional Growth Capitalize on recent hires and regional focus (Atlantic Coast) to identify dealers in underserved corridors; tailor outreach to expand dealer adoption of comprehensive warranty products and promote dealer training and support as a value-add.

Proven Differentiator Highlight being the only insured, licensed, and approved warranty provider across all Canadian provinces and the exclusive CPO90 offering to address dealers seeking trusted, regulatory-compliant warranties for pre-owned heavy trucks.

Digital Outreach Utilize the tech stack (LinkedIn Ads, WordPress, Salesforce, DigitalOcean hosting) to target decision-makers at heavy truck dealers, showcasing scalable contract administration tools and dealer resources to drive lead generation and conversion.