Market Focus Target heavy-duty pre-owned truck dealers across the United States and Canada, highlighting Truck Master Warranty as the only insured, licensed, and approved warranty provider across all Canadian provinces to differentiate from competitors.

Unique Offering Promote the exclusive CPO90 Certified Pre-Owned 90 Day limited warranty as a key sales hook to dealers and their customers, emphasizing win-win protection and potential for higher vehicle resale value.

Claims Expertise Leverage the specialized, heavy-truck focused claims administration partner (SAS) as a selling point to dealers seeking reliable, industry-tailored claim handling and faster resolutions for customer satisfaction.

Growth Opportunities Capitalize on recent regional expansion hires and ongoing dealer training programs to upsell extended service contracts, GAP coverage, and bundled maintenance at the point of sale.

Digital and Outreach Use the existing tech stack and digital presence (WordPress, Salesforce, social channels) to streamline dealer onboarding, marketing support, and data-driven cross-sell campaigns aimed at pre-owned heavy truck inventories.