Rapid Market Growth Truco Enterprises' On The Border® brand is the fastest growing snack brand in the U.S. Salty Snack aisle, indicating strong consumer demand and expanding sales opportunities within the snack and convenience food markets.

Strategic Acquisition The company's acquisition by Utz in March 2021 suggests increased industry consolidation and potential for expanded distribution channels, enabling sales teams to leverage greater market penetration and collaborative growth initiatives.

Financial Stability With revenues ranging from $25M to $50M, Truco Enterprises demonstrates a solid financial foundation, presenting opportunities for upselling premium products, partnerships, or distribution services to a growing brand.

Innovative Technology Stack Utilization of robust cloud and web technologies like Google Cloud CDN, Nginx, and module federation indicates a tech-savvy company that values efficient operations, open to technological collaborations and innovative marketing solutions.

Industry Leadership Over two decades of sustained growth and recognized standards of excellence position Truco Enterprises as a leader in its segment, offering opportunities for high-impact collaborations, co-branding, and tailored product development with a proven market track record.