Growth potential True Automation serves over 190 customers with a revenue range of 10M-25M, indicating a solid mid-market footprint and opportunity to upsell enhanced PACS Appraisal, PACS Collections, and Truth-in-Taxation.com services to existing clients as they scale.

Tax tech focus Specialization in property appraisal, assessment, and tax collection solutions positions the company to cross-sell expanded GIS services and regulatory-compliant modules to counties seeking modernization of tax workflows and better compliance analytics.

Expansion readiness With a development history dating to 1990 and a current client base across county tax and appraisal districts, there is potential to package managed services, implementation support, and training for new jurisdictions adopting digital property tax platforms.

Tech modernization Low-visibility tech stack (jQuery) suggests an opportunity to propose modernization projects, UI/UX enhancements, and modernization roadmaps to improve user adoption and integration with newer GIS and data analytics tools.

Geographic & growth fit Headquartered in Plano, TX, and serving U.S. counties, True Automation is well-positioned to target growth in neighboring states with state-specific tax reform timelines and procurement cycles, aligning sales outreach with fiscal-year timing and RFP windows.