Insights

Acquisition Pulse RDO Equipment Co. announced plans to acquire True North Equipment, signaling potential strategic shifts, reprioritized product lines, and cross-sell opportunities across dealer networks to expand market reach.

Growth Footprint Established since 1897 with multiple retail locations in the Red River Valley and a training center, True North presents a broad regional footprint ideal for expanding John Deere machinery and aftermarket services to nearby farms and construction projects.

Aftermarket Focus Recent leadership additions aimed at aftermarket and enterprise success suggest a strong emphasis on service, parts, and maintenance revenue streams ripe for upsell of diagnostics, maintenance plans, and operator training.

Tech Stack Leverage Adoption of cloud, CRM, and marketing platforms indicates readiness for modern digital sales motions; opportunities exist to deploy targeted campaigns for equipment upgrades, financing, and telematics-enabled services.

Sector Demand Industry positioning across Agriculture, Construction, and Mining machinery with mid-size employee base aligns with mid-market buyers; cross-sell John Deere equipment, parts, and integrated solutions to growers and contractors in the region.

Similar companies to True North Equipment

True North Equipment Tech Stack

True North Equipment uses 8 technology products and services including Google Ads, The Trade Desk, Amazon Web Services, and more. Explore True North Equipment's tech stack below.

True North Equipment's Email Address Formats

True North Equipment uses at least 3 email formats:
True North Equipment Email FormatsExamplePercentage
FLast@truenorthequipment.comJDoe@truenorthequipment.com
95%
Last@truenorthequipment.comDoe@truenorthequipment.com
4%
First.Last@truenorthequipment.comJohn.Doe@truenorthequipment.com
1%

Frequently Asked Questions

What is True North Equipment's phone number?

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You can contact True North Equipment's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is True North Equipment's official website and social media links?

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True North Equipment's official website is truenorthequipment.com and has social profiles on LinkedIn.

How much revenue does True North Equipment generate?

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As of October 2026, True North Equipment's annual revenue is estimated to be $50M - $100M.

What is True North Equipment's SIC code and NAICS code?

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True North Equipment's SIC code is 7538 - General Automotive Repair Shops and NAICS code is 3331 - Agriculture, Construction, and Mining Machinery Manufacturing.

How many employees does True North Equipment have currently?

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As of October 2026, True North Equipment has approximately 63 employees across 1 continents, including North America. Key team members include President: R. T., Parts Manager: C. J. B. and Parts Sales Manager: A. M. Explore True North Equipment's employee directory with LeadIQ.

What industry does True North Equipment belong to?

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True North Equipment operates in the Agriculture, Construction, Mining Machinery Manufacturing industry.

What technology does True North Equipment use?

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True North Equipment's tech stack includes Google Ads, The Trade Desk, Amazon Web Services, Microsoft 365, UKG, Constant Contact, Microsoft Azure and Vimeo.

What is True North Equipment's email format?

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True North Equipment's email format typically follows the pattern of FLast@truenorthequipment.com. Find more True North Equipment email formats with LeadIQ.

When was True North Equipment founded?

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True North Equipment was founded in 1897.
True North Equipment logo

True North Equipment

Agriculture, Construction, Mining Machinery ManufacturingNorth Dakota, United States51-200 Employees

True North Equipment operates in the agriculture, construction, and mining machinery manufacturing sectors and provides John Deere products, services, and technology solutions to growers in the northern Red River Valley. The company is headquartered in Grand Forks, North Dakota, at 4325 18th Avenue South, and maintains a resource and training center there in addition to retail locations across the Red River Valley. True North Equipment traces its history to 1897, reflecting a long-standing regional presence; the organization employs between 51 and 200 people and reports revenue in the range of 50 to 100 million dollars. The company operates a network of retail locations in the Red River Valley and maintains a training and resource center in Grand Forks to support customers and employees.

Section iconCompany Overview

Phone number
SIC Code
7538 - General Automotive Repair Shops
NAICS Code
3331 - Agriculture, Construction, and Mining Machinery Manufacturing
Founded
1897
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    True North Equipment's revenue is estimated to be in the range of $50M - $100M

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